Growth Marketing Manager

As a Growth Marketing Manager, you will own paid acquisition and lead generation end-to-end. You will be responsible for driving high-quality leads, improving conversion efficiency, and building scalable growth systems. This is a high-ownership role that combines performance marketing, analytical thinking, and experimentation.
Responsibilities:
End-to-end paid acquisition across platforms including Google, YouTube, Instagram, and LinkedIn.
Lead generation strategy with a focus on quality and conversion.
Campaign setup, optimisation, and scaling across channels.
Funnel performance including lead quality, conversion rates, and CAC.
Data tracking, reporting, and performance analysis.
Collaboration with sales, programme, and leadership teams to align on outcomes.
Continuous experimentation with new channels, creatives, and strategies.
Improving lead quality while maintaining scale.
Reducing CAC and improving overall growth efficiency.
Bridging the gap between marketing leads and actual conversions.
Identifying and fixing bottlenecks across the acquisition funnel.
Building a predictable and scalable growth engine.
Requirements:
Strong understanding of performance marketing, growth strategies, and lead generation.
Experience in running and optimising paid campaigns across major platforms.
Strong analytical mindset with the ability to work with data and metrics.
Good intuition for audience targeting, messaging, and positioning.
High ownership mindset with a bias for execution.
Comfort working in a fast-paced startup environment.
Nice to have:
Experience in edtech, upskilling, or similar domains.
Exposure to AI tools or automation in marketing workflows.

Experience
2-4 yrs