Senior Marketing Manager, Immuno-Oncology Congress

Why AstraZeneca:
AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.
This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life.
What You’ll Do:
The Senior Marketing Manager, Immuno-Oncology Congress, will be responsible for strategy and execution of IO congress presence across tumors, including marketing content, sponsorships, and overall AZ presence. This role collaborates with cross-functional partners to implement effective market shaping activities. These efforts aim to drive commercial success across our IO franchise. The position involves leading and coordinating with both internal and external collaborators to ensure consistent key HCP promotions.
This position will report into the Head of Marketing and can be remote or based at our Gaithersburg, MD campus, headquarters for the Oncology Business Unit.
Key Responsibilities:
Lead end-to-end planning and execution of US IO presence at key oncology congresses including exhibits, symposia, sponsorship activation, omnichannel presence and cross-functional planning
Support the creation of both branded and unbranded HCP campaign strategies to support key education initiatives with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
Coordinate booth content, design, approval, training, and onsite logistics in collaboration with Medical and Commercial teams.
Engage with field teams to capture local insights informing promotional messaging, tools, and resources
Manage partner agency relationships, workflow, and related project budgets to ensure effective resource allocation (e.g. POs, invoices, etc.)
Collaborate with peer marketing leads across the US to improve strategic alignment and executional pull-through
Collaborate with legal, regulatory, medical, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
Assist in the identification, evaluation, and adoption of new partnerships and technologies
Introduce creative, sustainable, and cost-effective solutions to enhance congress impact.
Qualifications:
Minimum qualifications
Bachelor's Degree in relevant field
3+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Experience with Medical, Legal, and Regulatory (MLR) regulations, reviews and processes
Strong organization and project management experience
High emotional intelligence with a collaborative, inclusive approach that drives team success
Experience building and integrating new capabilities that are relevant for brand success
Preferred qualifications
MBA in relevant field
Oncology or specialty care experience
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Peer to Peer)
Product launch experience
Customer facing experience
Skills
Excellent oral and written communication skills, with ability to clearly and concisely communicate complex constructs
Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
Ability to effectively manage multiple competing priorities and projects
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact
Ability to lead without authority
High capability at working collaboratively, thinking strategically and operating effectively in a rapidly evolving and competitive market place
High ethical standards and personal integrity
The annual base salary for this position ranges from $151,081-$226,622. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles) or to receive a retirement contribution (hourly roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
AstraZeneca offers a dynamic environment where innovation thrives. Our fast-paced culture encourages agility and responsiveness as we tackle unanswered questions in oncology. We foster a sense of urgency and collaboration, empowering diverse teams to bring transfor