Associate Director - Performance Marketing

🚨 We’re Hiring | Associate Director – Performance Marketing 🚀
I’m hiring for an Associate Director – Performance Marketing to lead end-to-end Performance Marketing & Growth across App and Web for PrepLadder.
PrepLadder is an established digital learning platform focused on helping students prepare for competitive medical and other professional entrance examinations through structured courses, high-quality learning content, test preparation and expert-led education.
This is a high-impact leadership role for someone who has built and scaled large customer acquisition engines and is comfortable owning significant budgets, growth metrics and business outcomes.
🎯 What You’ll Own
Own the overall Performance Marketing strategy & growth roadmap across App and Web
Manage and optimize a ₹30 Cr+ performance marketing budget, with ownership of CAC, ROAS, LTV & revenue growth
Lead large-scale mobile app acquisition, re-engagement & retention initiatives
Drive attribution, event tracking, deep linking and campaign measurement
Scale full-funnel campaigns across Google Ads, Meta, Apple Search Ads (ASA) & Affiliate Networks
Continuously optimize campaigns, audiences, creatives, budgets and conversion funnels
Build, mentor and lead a high-performing Performance Marketing / Growth team
Partner closely with Product, Analytics & Creative teams to drive experimentation and growth
Identify and scale high-performing campaigns and creative assets to deliver sustainable growth
🔍 We’re Looking For
Strong experience in Performance Marketing & Growth, ideally across both App & Web
Proven experience managing ₹30 Cr+ performance marketing budgets
Deep hands-on experience in Mobile App Marketing & Attribution
Strong understanding of CAC, ROAS, LTV, attribution & funnel optimization
Experience across Google, Meta, ASA & Affiliate Marketing
Strong knowledge of AppsFlyer, Firebase, Amplitude & GA4
Proven experience in team leadership and cross-functional collaboration
Strong analytical and data-driven approach
Strong bias towards experimentation, execution and scaling what works
📍 Location: Bengaluru | Work Mode: In-office
If you’ve built and scaled app-led growth at significant scale and are looking to own a large performance marketing charter at a high-growth digital learning business, I’d love to connect.
📩 Interested? Apply here: https://forms.gle/53FnZ9uzKseSx85o8
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