Assistant Manager - Digital Marketing

Job TitleAM-Marketing
Department / Division
Sales & Marketing
External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
Agencies � Event Management
Government/ regulatory bodies
Retailers
Sponsors
Minimum Qualification
(i.e education, training etc.)
Graduate, MBA (Marketing)
Minimum Experience
3-5 years of experience in retail industry; marketing experience is preferred
Special Skills/Attributes
(required for performing the job effectively)
Knowledge of Advertising and PR concepts
Understanding of designing and outdoor advertising
Knowledge of brand building
Knowledge of pricing / budgeting
Overall Purpose/Objective
Of the job
Responsible for creating a brand imagery and communication guideline including creatives, logo, brand positioning etc
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
Manage content creation and take ownership for publishing content that showcases thought leadership and sector expertise.
Build brand awareness and visibility through all PR and social media channels.
Managing all web content including our website, blogs, social media handles
Create, manage and implement our overall media (digital and traditional) strategy.
Plan and execute HSP and Palladium events in coordination with the team members and their guidance

Work arrangement
No