Community Marketing Manager

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India’s next generation of better-for-you sodas with real health benefits and strong lifestyle appeal. Its flagship brand, Bubz, offers “Real Soda. Unreal Benefits.”—each 250ml slim can delivers 6g of prebiotic fiber for gut health, with zero added sugar, no preservatives, and no artificial colors, and fewer than 15 calories per can. Bubz is naturally sweetened with monk fruit and comes in four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, Bubz fits into active, on-the-go lifestyles through D2C, quick commerce, and modern trade channels. The company aims to make functional beverages mainstream in India by offering sodas that are cool, social, and aspirational—without compromises or gimmicks.
Role Description The Community Marketing Manager is a full-time, on-site role based in Mumbai, responsible for building and nurturing an engaged community around the Bubz brand. This role includes planning and executing community-led marketing initiatives, managing local brand activations, events, and sampling programs, and collaborating with cross-functional teams to drive awareness and advocacy. The Community Marketing Manager will oversee social media community interactions, respond to consumer queries, and implement campaigns that encourage user-generated content and referrals. Day-to-day responsibilities also involve identifying and collaborating with influencers and brand ambassadors, gathering consumer insights from the community, and sharing feedback with the marketing and product teams. The role requires tracking campaign performance, optimizing engagement strategies, and representing Bubz in relevant offline and online spaces to strengthen brand presence.
Qualifications
Strong Communication skills, including clear written and verbal communication and the ability to present ideas to diverse stakeholders.
Community Management experience, with proven ability to build, grow, and moderate engaged brand communities both online and offline.
Marketing and Social Media Marketing skills, including experience in campaign planning, content collaboration, and platform-specific engagement strategies.
Sales and relationship-building skills, with comfort in driving sampling, partnerships, and local brand activations that convert interest into demand.
Experience in consumer brands, FMCG, or beverage start-ups is preferred, especially in youth or lifestyle segments.
Ability to work on-site in Mumbai, manage multiple projects simultaneously, and use data and insights to refine community and marketing initiatives.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
No