Brand Strategist

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company focused on building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda. Unreal Benefits.” with each 250ml slim can delivering 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, and fewer than 15 calories per can. Naturally sweetened with monk fruit, Bubz is designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts who want a healthier soda without sacrificing taste or lifestyle appeal. The brand currently offers four flavors—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—distributed through D2C, quick commerce, and modern trade channels. Bubz aims to make functional beverages mainstream in India by offering products that feel cool, social, and aspirational, rather than clinical or boring.
Role Description This is a full-time, on-site Brand Strategist role based in Mumbai. The Brand Strategist will develop and refine brand positioning, messaging, and visual identity for Bubz across all touchpoints, ensuring consistency and differentiation in the functional beverage category. Responsibilities include conducting market and consumer research, analyzing competitive brands, and translating insights into clear brand frameworks, campaign concepts, and go-to-market strategies. The role involves collaborating closely with marketing, sales, design, and product teams to plan integrated campaigns, support new product launches, and strengthen brand presence across D2C, quick commerce, modern trade, and social media channels. The Brand Strategist will also monitor brand performance, track key metrics, and recommend data-driven optimizations to enhance awareness, consideration, and loyalty.
Qualifications
Demonstrated ability in brand strategy, with experience defining brand positioning and architecture in FMCG, beverages, or consumer startups.
Strong skills in branding and brand development, including working with visual identity, tone of voice, and brand guidelines.
Experience in brand management, with a track record of overseeing brand consistency across campaigns, channels, and partnerships.
Excellent communication skills, including the ability to craft clear messaging and collaborate effectively with cross-functional teams and external agencies.
Proven experience in consumer insights, market research, and competitive analysis to inform strategic decisions.
Comfort with data-driven marketing, brand analytics, and performance tracking tools.
Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant master’s degree is an advantage.
Prior experience in building or scaling youth-focused, lifestyle, or health-oriented

Work arrangement
No