Brand Executive

Company Description Bubz Functional Beverages Private Limited is a modern beverage company creating India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda. Unreal Benefits.” with 250ml slim cans that deliver 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, and fewer than 15 calories per can. Naturally sweetened with monk fruit, Bubz comes in four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. The brand targets conscious consumers such as Gen Z, young professionals, and fitness enthusiasts through D2C, quick commerce, and modern trade channels. Bubz aims to make functional beverages mainstream in India by offering drinks that feel cool, social, and aspirational—without compromising on taste or lifestyle appeal.
Role Description This is a full-time, on-site Brand Executive role based in Mumbai. The Brand Executive will support end-to-end brand management activities, including assisting in developing brand strategies, planning campaigns, and ensuring consistent brand positioning across all consumer touchpoints. Daily responsibilities include coordinating with marketing and design teams to execute brand and promotional initiatives, tracking performance of campaigns, and analyzing consumer insights and market trends to refine brand messaging. The role involves managing brand assets, supporting content creation for digital and offline channels, and ensuring alignment with the brand’s functional, aspirational, and lifestyle positioning. The Brand Executive will also collaborate with sales and trade teams to drive visibility and engagement in D2C, quick commerce, and modern trade channels.
Qualifications
Ability to develop and support Brand Strategy and Brand Management initiatives aligned with business goals.
Experience conducting Market Research to understand consumer behavior, category trends, and competitive positioning.
Strong Brand Marketing skills for planning and executing campaigns across digital and offline channels.
Excellent Communication skills for cross-functional collaboration and clear, consistent brand messaging.
1–3 years of experience in marketing, brand management, or consumer goods (beverages or FMCG preferred).
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Comfort with data analysis and basic use of marketing metrics and dashboards.
Ability to work in a fast-paced, growth-focused environment with strong attention to detail and ownership.

Work arrangement
No