Data Analytics - Market Research

We are seeking a highly analytical and strategic Data Analytics professional to support global market research initiatives. This role will focus on analysing merchant ecosystems, identifying business opportunities, and generating insights to support Direct's growth strategies. The ideal candidate will combine strong data skills with the ability to conduct structured research across diverse data sources.
Responsibilities:
Conduct detailed market and merchant research using open-source data (websites, directories, public databases, etc. )
Gather key merchant-level insights such as: Online presence and digital channels, Number of store locations, First-party delivery capabilities. Accurately input and manage collected data in Salesforce.
Perform bottom-up market sizing and trip estimation using standard frameworks: Store count, Direct penetration Estimated trip volume, and adoption rates.
Develop methodologies to identify and evaluate merchants outside the existing customer base.
Leverage SQL and Python for data extraction, transformation, and analysis.
Use web scraping techniques to automate data collection from multiple sources.
Apply AI tools and language frameworks (e. g., translation tools, NLP where applicable) to scale research efforts globally.
Collaborate with cross-functional teams, including Data Governance and Lead Qualification teams.
Present findings in a clear, structured format to support strategic decision-making.
Requirements:
5+ years of experience in Data Analytics, Market Research, or Business Intelligence.
Strong proficiency in SQL and Python.
Hands-on experience with web scraping (e. g., BeautifulSoup, Scrapy, or similar tools).
Experience working with large, unstructured datasets and open-source intelligence (OSINT).
Familiarity with AI/ML tools or automation frameworks for data collection and analysis.
Strong analytical thinking and problem-solving skills.
Ability to work with ambiguity and structure complex research problems.
Experience using Salesforce or similar CRM tools.
Strong communication and data storytelling skills.
Preferred Qualifications:
Experience in the marketplace, e-commerce, or mobility domains.
Knowledge of global market research practices.
Familiarity with data governance and data quality frameworks.
Exposure to NLP or language processing tools for multilingual research.
Key Competencies:
Strategic thinking.
Data-driven decision making.
Attention to detail.
Research and investigative mindset.
Stakeholder collaboration.
Ability to scale insights through automation.

Experience
5-8 yrs