Account Executive

As our first dedicated revenue owner, you will build a repeatable outbound sales motion, convert high-potential product signups and inbound enquiries, and close sales-assisted B2B SaaS deals.
You will own the complete sales cycle, including prospecting, discovery, demonstrations, follow-up, commercial discussions, and closure. You will work directly with the founder and product team while operating independently. This is a hands-on individual-contributor role with no people-management responsibilities.
We are looking for a consultative seller who can build a sales process from the ground up. You should be comfortable learning technical workflows, identifying the right accounts before a mature playbook exists, and using market feedback to create a focused and repeatable sales process.
Responsibilities:
Build and execute targeted outbound campaigns for organisations with repeatable, structured, high-volume document workflows.
Prioritise and promptly follow up with product-qualified signups, demo requests, sales inquiries, and relevant dormant opportunities.
Own the complete sales cycle: account research, outreach, qualification, consultative discovery, workflow-focused demonstrations, negotiation, and closure.
Qualify opportunities based on workflow repeatability, structured data, document volume and complexity, automation maturity, integration requirements, implementation ownership, urgency, and commercial fit.
Build relationships with operational champions, technical evaluators, economic buyers, and other stakeholders involved in the decision.
Handle pricing, objections, and commercial discussions, with founder involvement on strategic opportunities during the initial phase.
Maintain accurate CRM records, pipeline stages, next steps, forecasts, conversion metrics, and win/loss reasons.
Document the messaging, qualification criteria, outreach patterns, discovery questions, and sales steps that consistently work.
Collaborate with product on sales enablement, difficult workflow demonstrations, packaging, product feedback, and a clear post-sale handoff to implementation and customer success.
Collaborate with Marketing to create the pipeline and build strategies for improving Top of the Funnel.
How Success Will Be Measured:
Volume and quality of qualified pipeline generated through outbound and product-led sales activity.
Speed, consistency, and quality of follow-up on qualified inbound opportunities.
Progression through the sales cycle and closure of ICP-fit, sales-assisted opportunities.
Development of a repeatable outbound motion, including effective messaging, target-account patterns, qualification criteria, and sales processes.
Accuracy of CRM data, forecasts, conversion tracking, and win/loss analysis.
Requirements:
Demonstrated success owning the complete B2B SaaS sales cycle and personally generating qualified outbound pipeline.
Experience closing sales-assisted SaaS deals. Experience with annual contract values between USD 5,000 and USD 20,000 is preferred.
Strong skills in consultative discovery, workflow-focused demonstrations, objection handling, negotiation, and closing.
Ability to understand APIs, integrations, data flows, workflow automation, and technical implementation requirements well enough to sell credibly.
Experience selling to customers in the US, UK, Europe, or other comparable international markets.
Excellent written and verbal communication skills, including clear, persuasive, and consistent follow-up.
Strong ownership, organisation, CRM discipline, and comfort operating cross-functionally with limited structure in an early-stage environment.
Nice to Have:
Experience selling document generation, workflow automation, integration, API, low-code, or productivity SaaS products.
Familiarity with Make, Zapier, Airtable, CRMs, webhooks, or related automation ecosystems.
Experience as an early commercial hire or with partner-influenced opportunities involving automation consultants or implementation agencies.

Experience
4-7 yrs