D2C Brand Content Lead

WE’RE HIRING: D2C BRAND CONTENT LEAD — META AD SCRIPTS & COPYWRITING
Location: Panchkula | On-site
Experience: 2–5 Years | Full-time
Joining: Immediate (Negotiable)
CRITERIA: D2C / E-commerce experience is mandatory. We’re specifically looking for someone who has hands-on experience writing Meta ad scripts, performance creatives and conversion-focused copy for D2C brands.
ABOUT SOCIALCHAAT
We’re a house of artists building a house of brands we’re proud of.
At SocialChaat, we bring art, brands and business together — creating content that looks beautiful, feels native and actually sells.
When agencies settled for 2X ROAS, we aimed for 4X.
Now, we’re looking for a Content Lead who knows that great copy isn’t just about sounding good — it’s about making people stop, watch, believe and buy.
THIS IS NOT A GENERIC CONTENT WRITING ROLE
You’ll be writing for Meta ads, not just social media calendars.
You’ll work on hooks, scripts, ad copies, UGC scripts, skits and performance creatives for our D2C brands — with a strong focus on what makes people convert.
From product USP → consumer problem → hook → script → creative execution → performance, you’ll be involved in the entire content journey.
WHAT YOU’LL DO
• Write high-performing Meta ad scripts and copies for D2C brands
• Create scroll-stopping hooks that grab attention in the first few seconds
• Write UGC, skit-based, explanatory & product-led ad scripts
• Identify product USPs, benefits and consumer pain points and turn them into compelling copy
• Develop multiple creative angles for the same product
• Write copy for different stages of the customer journey
• Work closely with Video Editors, DOPs, Designers, Brand Strategists & Performance Marketers
• Study CTR, conversions, ROAS and creative performance to improve your copy
• Take scripts from idea → shoot → final ad
WHO WE’RE LOOKING FOR
2–5 years of experience in D2C / E-commerce content & copywriting
Strong experience writing Meta/Facebook & Instagram ad scripts
Excellent copywriting, storytelling & hook-writing skills
Experience with UGC, skit-based and performance ad content
Strong understanding of D2C consumers, products & buying psychology
Ability to turn product USPs into content that sells
Someone who understands that a good script isn't just creative — it has to convert
No B2B-only profiles
No generic content writers
No YouTube-only scriptwriters
No candidates without D2C / E-commerce experience
📩 Apply: talent@socialchaat.com
📞 +91 7658863655

Work arrangement
No