Digital Marketing Specialist

Company Description Crystal Holidays is a travel and leisure company focused on creating memorable holiday experiences for individuals, families, and groups. The organization offers curated travel packages, accommodation options, and destination experiences designed to suit a variety of budgets and preferences. Crystal Holidays emphasizes customer satisfaction, service quality, and personalized itineraries to help travelers make the most of their trips. Team members collaborate in a dynamic environment where creativity, attention to detail, and a passion for travel are highly valued.
Role Description The Digital Marketing Specialist will manage and execute day-to-day online marketing activities to increase brand awareness and drive customer engagement for Crystal Holidays. This full-time, on-site role in Faridabad involves planning and running digital campaigns across social media, search, and other online channels; creating and scheduling content; and monitoring campaign performance. The specialist will analyze web and campaign data to optimize strategies, coordinate with internal teams to align messaging with business goals, and maintain consistent brand representation across platforms. The role also includes managing social media communities, responding to online inquiries, and staying up to date with digital marketing trends and best practices in the travel industry.
Qualifications
Candidates should possess strong Social Media Marketing and Online Marketing skills to plan and execute effective campaigns.
Candidates should possess Digital Marketing expertise and Web Analytics skills to analyze performance data and optimize initiatives.
Candidates should possess excellent Communication skills to collaborate with teams and engage audiences across channels.
Candidates should possess familiarity with SEO/SEM, email marketing tools, and content management systems.
Candidates should possess the ability to work on-site in Faridabad, manage multiple projects, and meet deadlines in a fast-paced environment.
Candidates should possess a bachelor’s degree in Marketing, Business, Communications, or a related field, and prior experience in digital marketing (travel or hospitality experience is an advantage).

Work arrangement
No