Brand Outreach Manager-Influencer Marketing

Company Description MOCA Advertising, founded in 2012, is an innovative global agency specializing in user acquisition, influencer marketing, CTV, branding, and dynamic programmatic solutions. The agency operates with local teams across China, India, Indonesia, and Russia, serving clients in markets that extend from Asia to Latin America and North Africa. MOCA partners with brands to design performance-driven campaigns that blend creativity with data, helping clients reach and engage diverse audiences worldwide. Team members work in a fast-paced, international environment that values experimentation, collaboration, and measurable impact.
Role Description The Brand Outreach Manager – Influencer Marketing is a full-time, hybrid role based in Gurugram, with flexibility for some work-from-home days. This role focuses on identifying, onboarding, and nurturing relationships with influencers and content creators aligned with clients’ brand objectives. The Brand Outreach Manager will plan and execute outreach campaigns, negotiate partnerships and deliverables, coordinate content calendars, and ensure timely campaign execution across channels. Daily responsibilities include managing communication with influencers and internal stakeholders, tracking campaign performance, preparing reports, and optimizing outreach strategies based on results. The role also involves collaborating with sales, marketing, and account teams to develop proposals, support pitches, and maintain a strong brand presence within creator communities.
Qualifications
Candidates should possess strong Communication and Public Relations skills to manage influencer relationships and represent brand interests effectively.
Candidates should possess Project Management skills to coordinate multiple campaigns, timelines, and stakeholders in a structured manner.
Candidates should possess Sales skills to negotiate influencer partnerships, secure favorable terms, and support business growth.
Candidates should possess Community Outreach skills to build, engage, and expand creator networks and brand communities.
Additional beneficial qualifications include experience in influencer marketing or digital advertising, familiarity with social media and creator platforms, and the ability to analyze campaign metrics to inform decisions.
Relevant academic background in Marketing, Communications, Media, Business, or a related field, and prior work in a fast-paced agency or digital-first environment are advantageous.
Demonstrated ability to work in a hybrid setting, collaborate with cross-functional global teams, and adapt to diverse cultural contexts is preferred.

Work arrangement
No