Marketing Associate

Company Description VIMA combines advanced technology, deep benefits administration expertise, and hands-on employee support to help global employers design and manage trusted employee benefits programs in India. The company focuses on creating transparent, efficient, and compliant benefits solutions tailored to multinational organizations and their teams. VIMA’s approach emphasizes employee experience, ensuring that benefits are easy to understand, access, and use. The organization offers a collaborative environment for professionals who are interested in the intersection of technology, HR, and employee well-being.
Role Description The Marketing Associate role at VIMA is a full-time, on-site position based in Chennai. This role involves supporting the planning and execution of marketing campaigns, assisting in market research initiatives, and helping develop marketing materials for both digital and offline channels. The Marketing Associate will collaborate with sales and operations teams to align messaging, track campaign performance, and contribute to lead-generation activities. Daily tasks include coordinating projects, maintaining marketing calendars, preparing reports, and supporting events or outreach programs that strengthen VIMA’s brand and employer relationships.
Qualifications
Candidates should possess strong Communication skills for clear, professional interaction with internal teams and external stakeholders.
Candidates should possess Market Research skills to gather, analyze, and interpret data on competitors, industry trends, and customer needs.
Candidates should possess Marketing and Sales skills to support campaigns, promote services, and assist in lead generation and conversion activities.
Candidates should possess Project Management skills to organize tasks, manage timelines, and coordinate cross-functional marketing initiatives.
Additional beneficial qualifications include familiarity with digital marketing tools, basic data analysis skills, attention to detail, and the ability to work collaboratively in a fast-paced environment.
A bachelor’s degree in Marketing, Business, Communications, or a related field, along with prior internship or entry-level experience in marketing or sales, is preferred.

Work arrangement
No