Senior Marketing Executive

Company Description VIMA combines technology, benefits administration expertise, and personalized employee support to help global employers design and manage trusted employee benefits programs in India. The organization focuses on making complex benefits ecosystems simpler, more transparent, and more accessible for employers and employees. VIMA partners with global companies to ensure their India benefits offerings are compliant, competitive, and aligned with local market expectations. By leveraging data, technology, and on-the-ground expertise, VIMA aims to improve employee experience and strengthen employer value propositions.
Role Description The Senior Marketing Executive will lead and execute marketing initiatives that position VIMA as a trusted partner for global employers in the Indian benefits space. This full-time, on-site role based in Chennai involves developing and implementing marketing plans, coordinating campaigns across digital and offline channels, and supporting brand-building activities. Day-to-day responsibilities include conducting market research, analyzing competitive trends, planning go-to-market strategies, and collaborating with sales and product teams to create targeted messaging and materials. The role also includes managing marketing content, tracking performance metrics, optimizing campaigns for impact, and contributing to events, presentations, and client communications that drive awareness and demand.
Qualifications
Strong market planning skills, including the ability to develop and execute marketing plans and go-to-market strategies.
Proficiency in market research, with experience gathering, analyzing, and interpreting data to inform decisions.
Excellent communication skills, including clear written and verbal communication and stakeholder management.
Experience in sales and marketing collaboration, with the ability to align campaigns to support revenue growth.
Background in B2B marketing, preferably in HR tech, benefits administration, financial services, or related industries.
Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
Comfort working on-site with cross-functional teams and engaging directly with internal and external partners.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in marketing or analytics are an advantage.

Work arrangement
No