Social Media Marketing Specialist

Company Description Brandatory is a modern creative branding and digital marketing agency focused on delivering exceptional digital experiences for clients across industries. With over five years of experience and more than 250 successful projects, the agency has built a strong reputation for results-driven work. Brandatory serves clients in over 15 countries and continues to expand its global presence. The team is committed to innovative strategies, high-quality execution, and helping brands unlock their full potential. Brandatory is growing in Kolkata and aims to be one of the leading digital marketing companies in the region.
Role Description This is a full-time, on-site Social Media Manager role based in Kolkata. The Social Media Manager will plan, create, and manage daily content across multiple social media platforms, ensuring that brand voice and visual identity are consistent and engaging. Responsibilities include developing and executing social media campaigns, optimizing posts for reach and engagement, monitoring trends and competitor activity, and analyzing performance metrics to improve strategy. The role involves close collaboration with design, content, and marketing teams, as well as regular communication with clients to align social media initiatives with broader branding and business goals.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to develop, execute, and refine platform-specific strategies.
Candidates should possess strong Communication and Writing skills to craft clear, compelling copy and collaborate effectively with internal teams and clients.
Candidates should possess skills in Content Strategy to plan calendars, align posts with campaign objectives, and maintain a consistent brand narrative.
Candidates should possess familiarity with major social platforms (e.g., Facebook, Instagram, LinkedIn, X, YouTube) and basic analytics tools.
Candidates should possess strong organizational and time-management abilities, with attention to detail and the capacity to handle multiple projects.
Candidates should possess a good understanding of digital marketing fundamentals; experience in an agency environment is an advantage.
Candidates should possess relevant education or training in Marketing, Communications, Media, or a related field; equivalent practical experience is also valued.

Work arrangement
No