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About Cityflo
Cityflo is India's premium daily commute. We give corporate professionals a comfortable, stress-free alternative to driving: a reserved seat on an AC bus, live tracking the whole way, and a simple app that handles booking, rescheduling and cancellation. Instead of fighting traffic or gambling on a surge-priced cab, our passengers get two hours back in their day to read, watch a show, nap, or just look out the window. We're bringing joy back to commuting and taking on urban traffic in a serious way.
Today we run 1,200 buses and log 70,000 daily bookings. After establishing strong product-market fit and building a profitable business in Mumbai, we expanded to Hyderabad, Kolkata and Delhi NCR, where the commute problem is just as urgent and just as exciting. Over the next two years we plan to scale to 2,000 buses and 2,00,000 daily bookings across these cities.
Cityflo is well-funded by prominent VCs, including India Quotient and Lightbox Ventures.
Website: https://www.cityflo.com/
App: https://bnc.lt/cityflo/
Role Responsibilities
Routh growth & launch: Own the marketing strategy for new route launches—market sizing, target audience definition, messaging, and launch funnels. Work with Ops/Supply to plan route phasing, launch targets, and initial demand estimates. Execute hyperlocal GTM activities around new corridors (offline + digital)
Customer Insights & Research: Conduct neighbourhood studies, commuter behaviour research, and competitive analysis.Run continuous feedback loops with riders—NPS, early-ride journeys, lapsers. Translate insights into product/ops recommendations: stop selection, timing optimisation, pickup clusters, pricing
Segmentation: Utilize customer data and behavioral insights to segment customer base effectively. Tailor messages and offers to different customer segments to maximize the impact of retention marketing efforts.
Requirements
2-3+ years of experience in working in a growth marketing function
Prior experience in mobility, logistics, food delivery, e-commerce, or other marketplace categories will be a plus.
Excellent written and verbal communication skills with an eye for detail. Solid understanding of best practices across varied offline channels, creative development, measurement and performance.
Understanding of the app ecosystem. Familiarity with retention marketing strategies and tools.
Bachelor’s degree
If this sounds like a role you are interested in or have a reference, share your resume to amey@cityflo.com or aniket.sutar@cityflo.com
Work arrangement
No
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