Assistant Manager Home Care

To drive business growth, develop new customers, manage key accounts, and strengthen the Home Care and I&I specialty chemicals portfolio across India. The role requires strong technical understanding, consultative selling capability, supplier/principal development orientation, and the ability to convert customer requirements into value-added chemical solutions.
1. Business Development & Sales
Drive revenue growth and achieve annual sales targets for the Home Care and I&I specialty chemicals portfolio.
Identify and develop new business opportunities across detergent, cleaning, disinfectant, hygiene, institutional cleaning, and industrial cleaning segments.
Expand market share through strategic customer acquisition, customer mapping, and account development.
Prepare and execute pan-India territory plans, customer development plans, and opportunity pipelines.
Drive commercialization of specialty ingredients and value-added solutions with existing and new customers.
2. Technical Sales & Customer Support
Provide technical consultation to customers on formulation development, product selection, troubleshooting, and performance enhancement.
Conduct technical presentations, product demonstrations, laboratory discussions, and customer training programs.
Support customer product development projects by coordinating samples, technical data, prototypes, trials, and follow-ups.
Work closely with internal application/R&D teams to address customer requirements and translate technical needs into commercial opportunities.
Maintain strong product knowledge across surfactants, polymers, solvents, preservatives, chelating agents, rheology modifiers, enzymes, and performance additives.
3. Key Account Management
Manage relationships with key accounts, formulators, manufacturers, distributors, and channel partners across India.
Develop strong engagement with customer R&D, purchase, production, quality, and leadership teams.
Lead commercial negotiations, techno-commercial discussions, and closure of business opportunities.
Monitor customer satisfaction and ensure effective issue resolution in coordination with internal functions and principals.
Support receivables monitoring and collections coordination wherever required.
4. Principal, Supplier & Portfolio Development
Promote and grow business for existing global and local principal product portfolios in Home Care and I&I applications.
Identify, evaluate, and recommend new suppliers/principals aligned with the company's Home Care and I&I growth strategy.
Scout innovative ingredients, specialty technologies, and differentiated product portfolios that can create new market opportunities.
Conduct preliminary market assessments and business case evaluations for potential principal partnerships.
Coordinate with prospective principals for technical evaluation, samples, commercial discussions, exclusivity opportunities, and business development plans.
Support due diligence, internal review, onboarding, portfolio launch, and commercialization activities for new principals/suppliers.
Build and maintain strong relationships with existing and potential principals to expand product offering and strengthen market position.
5. Industry Representation & Networking
Represent the company at national and international trade shows, exhibitions, conferences, seminars, and industry forums related to Home Care, Hygiene, Cleaning, I&I, and Specialty Chemicals.
Generate leads, identify emerging market trends, and establish relationships with customers, suppliers, principals, formulators, and other industry stakeholders.
Present company capabilities, product portfolios, technical strengths, and solution-oriented offerings to industry participants.
Gather competitive intelligence, supplier insights, customer feedback, and market signals from industry events.
Coordinate post-event lead management, follow-up actions, and conversion of opportunities generated through exhibitions and conferences.
6. Market Intelligence & Strategy Support
Track market trends, competitor activities, emerging technologies, regulatory developments, and sustainability-led formulation needs.
Identify new application opportunities, high-growth segments, and white spaces in Home Care and I&I markets.
Provide regular market feedback, customer insights, competitor updates, and business forecasts to management.
Collaborate with management on pricing strategy, product positioning, market penetration plans, and new portfolio opportunities.
7. Business Planning & Reporting
Maintain an updated opportunity pipeline and customer activity records through CRM or internal reporting formats.
Prepare monthly sales reviews, forecasts, principal updates, and market reports.
Monitor sales performance, margins, customer wise growth, and conversion of new product opportunities.
Coordinate internally with supply chain, customer service, regulatory, finance, and technical teams for smooth execution.

Work arrangement
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