Social Media Marketing Manager

Company: 93 Degrees Coffee Roasters
Location: Bangalore, Karnataka
Work Mode: On-site
Employment Type: Full-Time
Experience: 1–3 Years
Salary: ₹30,000 - ₹35,000 per month
Industry: F&B
F&B Experience: Mandatory
About the Role
We are looking for a creative and commercially driven Marketing & Social Media Manager to manage our digital presence, social media, e-commerce activities and brand marketing. The ideal candidate should have experience in e-commerce, product listing, social media marketing and lifestyle/F&B brands, with a strong understanding of the specialty coffee beans business and café operations.
Key Responsibilities
Social Media & Digital Marketing
Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
Manage the founder’s page, personal brand and brand page
Plan and execute monthly social media calendars and campaigns.
Develop engaging content ideas for Reels, posts, stories, videos, and promotional campaigns.
Coordinate with designers, photographers, videographers, influencers, and other creative partners.
Monitor social media trends and identify opportunities to improve engagement and reach.
Track social media performance and prepare regular reports on reach, engagement, leads, and conversions.
Manage paid social media campaigns and coordinate with external digital marketing agencies, where required.
E-Commerce & Product Listing
Manage product listings across relevant e-commerce and online platforms.
Create and maintain accurate product titles, descriptions, images, pricing, specifications, and other listing information.
Research, create and maintain brand’s blog and recipes page.
Ensure products are properly categorized and presented attractively.
Regularly check listings for pricing, availability, images, content, and other errors.
Coordinate with operations/accounts teams regarding inventory, orders, pricing, and product availability.
Work towards improving product visibility, customer engagement, and online sales.
Coffee & Café Marketing
Develop marketing campaigns for specialty coffee beans and café operations.
Promote coffee products, café experiences, new launches and seasonal offerings.
Develop campaigns targeting cafés, coffee enthusiasts, corporate customers and lifestyle audiences.
Create brand stories and educational content around specialty coffee, brewing, beans and café culture.
Study competitors and current trends in the specialty coffee and F&B market.
Required Skills
Experience in F&B, specialty coffee, café, fashion, lifestyle, luxury or consumer brands will be preferred.
Specialty coffee beans business and café operations experience is highly preferred.
Hands-on experience managing Instagram and other social media platforms.
Experience with e-commerce product listing and catalog management.
Good understanding of digital marketing and social media trends.
Strong content-writing and communication skills.
Basic understanding of Meta Business Suite, Instagram Insights, Google Analytics, or similar tools.
Knowledge of Canva or other basic design/content tools will be an advantage.
Good coordination and project-management skills.
Strong creative thinking with a commercial and business-oriented approach.
Ability to work independently and manage multiple activities simultaneously.
Preferred Industry Background
Candidates with F&B experience will be given priority, particularly those who have worked with:
Restaurants & Café Brands
Cloud Kitchens
Food & Beverage D2C Brands
Food Delivery / Online Food Businesses
Premium Food Brands
Food Retail / E-commerce
Additional experience with Fashion, Lifestyle, Luxury, Beauty, Premium Retail, or D2C brands will be an added advantage.
Ideal Candidate
We are looking for someone who is creative but commercially minded—someone who can not only create attractive social media content but also understand products, customers, e-commerce listings, campaigns, and sales.
The candidate should be comfortable working on-site in Bangalore, coordinating with multiple teams, and taking ownership of day-to-day marketing and social media activities.

Work arrangement
No