General Sales Manager

General Sales Manager – North India
Company: Himalayan Adhesives
Location: Delhi, India
Workplace Type: Hybrid
Job Type: Full-time
Experience: 15+ Years
Industry Preference: Tile Adhesive / Construction Chemicals / Building Materials
Job Summary
We are seeking a highly experienced General Sales Manager with strong expertise in sales strategy, dealer/distributor management, team leadership, market expansion, and channel development.
The ideal candidate should have a proven track record of managing large sales territories, developing dealer networks, achieving aggressive sales targets, and building strong relationships with distributors, dealers, contractors, architects, builders, and other key stakeholders.
Key Responsibilities
Develop and execute the overall sales strategy for North India in line with company objectives.
Take complete ownership of sales targets, revenue growth, market expansion, and profitability.
Lead and manage the regional sales team, including Area Sales Managers, Sales Officers, and other sales personnel.
Set monthly, quarterly, and annual sales targets and ensure timely achievement.
Develop and expand the dealer and distributor network across assigned territories.
Identify new markets, business opportunities, and potential channel partners.
Maintain strong relationships with key dealers, distributors, builders, contractors, architects, and institutional customers.
Monitor market trends, competitor activities, pricing, schemes, and product positioning.
Develop strategies to increase market share and brand visibility.
Work closely with the management to prepare sales forecasts, business plans, and expansion strategies.
Ensure effective implementation of company pricing, discount, incentive, and sales schemes.
Monitor secondary sales, primary sales, stock levels, outstanding payments, and dealer performance.
Review sales performance through regular DSR, ageing, target-vs-achievement, and territory-wise reports.
Ensure proper collection and payment follow-up from the sales channel.
Conduct regular market visits and review the performance of sales teams and channel partners.
Recruit, train, motivate, and develop high-performing sales professionals.
Establish performance standards and accountability across the sales team.
Coordinate with Production, Dispatch, Purchase, Accounts, Marketing, and Management to ensure smooth order execution.
Provide regular market intelligence and competitor feedback to senior management.
Drive product launches, dealer meets, contractor meets, exhibitions, and other business-development activities.
Ensure strong implementation of company policies, SOPs, reporting systems, and sales processes.
Take corrective action wherever sales performance or market development is below expectations.
Candidate Profile
The ideal candidate should be:
A strong sales leader and team manager.
Target-oriented with a strong focus on business growth.
Experienced in handling large territories and dealer/distributor networks.
Strong in negotiation, relationship management, and business development.
Comfortable working with senior management and taking independent business decisions.
Willing to undertake extensive travel across North India.
Capable of building and managing a high-performance sales organization.
Qualification & Experience
Minimum 15 years of overall sales experience.
Preferably 10+ years in a leadership/managerial sales role.
Graduate/MBA in Sales, Marketing, Business Management, or a related field preferred.
Candidates with experience in Tile Adhesives, Construction Chemicals, Building Materials, Tiles, Sanitaryware, or allied industries will be preferred.
Strong experience in dealer/distributor channel sales is highly desirable.
Proven track record of achieving and exceeding sales targets.
Key Skills
Sales Leadership | Business Development | Dealer & Distributor Network | Team Management | Channel Sales | Market Expansion | Negotiation | Target Achievement | Competitor Analysis | Strategic Planning | Collection Management | Relationship Management
What We Offer
Senior leadership opportunity in a growing organization.
Opportunity to build and expand the North India sales network.
Performance-driven work environment.
Direct interaction with senior management.
Significant scope for career growth and business leadership.
Attractive compensation based on qualification, experience, and suitability for the role.
Compensation
₹4–6 Lakh Per Month (LPM), negotiable based on the candidate’s qualification, experience, and suitability for the role.
Apply Now
If you are an experienced sales professional with a strong network and proven leadership experience in the tile adhesive, construction chemical, or building material industry, we would like to hear from you.

Work arrangement
No