Head of Sales Marketing

Company Description Omfurn India Ltd. is a leading manufacturer and supplier of pre-finished wooden doors and modular furniture in India. Established on November 13, 1997, the company brings over 25 years of industry experience and expertise to its customers. Omfurn focuses on quality, durability, and design, serving a diverse range of residential, commercial, and institutional clients. The organization values innovation, customer satisfaction, and long-term partnerships. Team members join a stable, growth-oriented environment with opportunities to contribute to a recognized brand in the furniture and interior solutions market.
Role Overview
We are looking for an experienced and result-oriented Head – Sales & Marketing to lead business development, sales strategy, client acquisition, and revenue growth across the Construction, Modular Furniture, and Doors segments in the Mumbai market.
The candidate will be responsible for developing new business opportunities, managing key clients, building relationships with architects, interior designers, contractors, builders and developers, and leading the sales team to achieve business targets.
Key Responsibilities1. Sales & Business Development
Develop and implement sales strategies for Mumbai and surrounding markets.
Achieve monthly, quarterly and annual sales and revenue targets.
Identify and develop new business opportunities in construction, modular furniture and doors.
Generate leads through builders, developers, contractors, architects, interior designers and institutional clients.
Develop and maintain strong relationships with key customers and business partners.
Prepare and execute project-specific sales strategies.
2. Market Development
Identify new market opportunities and potential customer segments.
Monitor competitor activities, pricing, products and market trends.
Develop strategies to increase market share in Mumbai.
Explore new projects and upcoming construction/interior projects.
Build a strong network within the construction and interior industry.
3. Key Account Management
Manage important corporate, builder, developer and institutional accounts.
Conduct regular client meetings and understand project requirements.
Ensure timely follow-up of quotations, negotiations and orders.
Maintain long-term relationships with major clients.
Handle commercial negotiations within approved company guidelines.
4. Team Management
Lead, guide and motivate the Sales & Marketing team.
Set individual and team targets.
Monitor daily/weekly sales activities and pipeline.
Review team performance and take corrective actions where required.
Develop sales professionals through coaching and market exposure.
5. Project Sales
Track upcoming and ongoing construction and interior projects.
Coordinate with project teams for site visits, measurements, quotations and technical requirements.
Ensure proper coordination between Sales, Design, Production, Purchase and Projects teams.
Monitor order execution and customer satisfaction.
6. Marketing
Develop local marketing initiatives for Mumbai.
Coordinate exhibitions, product presentations, dealer/customer meets and promotional activities.
Strengthen the company's brand presence among architects, designers, builders and contractors.
Develop and maintain a strong sales pipeline through multiple marketing channels.
7. Reporting & Business Planning
Prepare monthly and quarterly sales forecasts.
Maintain project and customer pipelines.
Submit regular MIS and sales reports to management.
Analyse sales performance against targets.
Prepare annual sales and business development plans.
Key Customer Segments
Builders & Developers
Construction Companies
Architects
Interior Designers
Contractors
Project Management Consultants
Corporate & Institutional Clients
Hotels & Hospitality Projects
Residential & Commercial Projects
Modular Furniture Projects
Door & Interior Solution Projects
Required Experience
10–15+ years of relevant experience in Sales & Business Development.
Strong experience in Construction / Modular Furniture / Doors / Interior Products / Building Materials.
Proven experience in managing a sales team and achieving revenue targets.
Strong Mumbai market knowledge and industry network preferred.
Education
MBA/PGDM in Sales & Marketing or equivalent qualification preferred.
Required Skills
Excellent sales and negotiation skills.
Strong business development capability.
Good understanding of the Mumbai construction and interior market.
Strong network with architects, designers, builders and contractors.
Leadership and team-management skills.
Excellent communication and presentation skills.
Strong commercial and analytical understanding.
Ability to work independently and achieve aggressive targets.
Willingness to travel for client and project meetings.
Key Performance Indicators (KPIs)
Sales Revenue & Gross Margin
Achievement of Monthly/Annual Targets
New Customer Acquisition
New Project Generation
Conversion Ratio
Key Account Growth
Sales Pipeline Value
Collection / Payment Follow-up
Team Productivity
Customer Retention

Work arrangement
No