Live opening · Posted 20 hours ago
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About The Opportunity
Careerbloc is a fast-scaling tech-driven talent and upskilling platform redefining how professionals in India discover, train for, and land high-impact roles. We partner with top enterprises, edtech innovators, and industry leaders to build dynamic talent pipelines — powered by data, storytelling, and a fierce focus on candidate experience. As we scale our brand presence and engagement, we’re looking for a results-driven Influencer Marketing Manager who lives and breathes digital creator ecosystems. Role & Responsibilities
Develop and execute influencer marketing campaigns that drive brand awareness, course sign-ups, and community growth across LinkedIn, Instagram, YouTube, and emerging platforms.
Identify, vet, and onboard high-impact micro and macro creators across tech, career, and upskilling verticals — negotiating contracts, timelines, and KPIs.
Collaborate with Content & Growth teams to co-create authentic, platform-native content that aligns with brand voice, campaign goals, and audience intent.
Track campaign performance using UTM, promo codes, and engagement metrics — translating insights into optimized strategies and scalable playbooks.
Build and maintain long-term relationships with top creators, turning one-off activations into ongoing brand partnerships and advocacy.
Stay ahead of platform algorithm shifts, emerging creator trends, and competitive campaigns — proactively adapting strategy for maximum ROI.
Skills & Qualifications
Must-Have
Influencer marketing platforms (AspireIQ, Grin, CreatorIQ, or similar)
Content performance analytics (Google Analytics, UTM tracking, platform-native insights)
Social media advertising (Meta Ads, LinkedIn Ads, YouTube Ads)
Relationship management tools (CRM, Airtable, Notion)
Campaign budgeting & ROI reporting
Creator vetting & contract negotiation
Preferred
Experience in edtech, recruitment, or upskilling brands
Creator content co-creation & script development
Familiarity with creator monetization models (affiliate, CPA, tiered rates)
Benefits & Culture Highlights
Work alongside a passionate, data-first growth team that values creativity and experimentation.
Ownership of high-visibility campaigns that directly impact revenue and brand authority.
Flexible PTO, wellness stipend, and monthly learning allowance to fuel your own upskilling.
Skills: youtube,influencer marketing,activations,analytics,campaigns,influencer,platforms
Work arrangement
No
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