Head of Digital Marketing

Company Description Weboin Digital Marketing Agency, part of Weboin Technologies Private Limited, is a leading digital marketing and web development company that helps businesses build a strong and sustainable online presence. The agency offers end-to-end services across digital marketing, website design and development, and search engine optimization to support startups and established brands. Its mission is to apply branding, digital/eCommerce, and design capabilities to improve clients’ operational performance and help them expand into new markets. The team consists of experienced professionals from technology, sales, and marketing backgrounds, with extensive hands-on consulting expertise. Weboin works with Indian and international organizations across sectors such as education, real estate, medical, fashion and apparel, FMCG, consumer durables, technology, retail, and infrastructure.
Role Description The Head of Digital Marketing is a full-time, on-site role based in Chennai. This role is responsible for leading the digital marketing function, including developing and executing data-driven digital strategies across channels such as search, social media, email, and web. Day-to-day responsibilities include planning and managing campaigns, overseeing social media presence, optimizing performance through web analytics, and driving lead generation activities for clients in various industries. The Head of Digital Marketing will collaborate with cross-functional teams, mentor and guide the marketing team, manage budgets, and ensure alignment of digital initiatives with client business objectives. The role also involves staying current with industry trends, evaluating new tools and platforms, and presenting performance reports and insights to clients and senior leadership.
Qualifications
Strong expertise in Marketing and Digital Strategy, with the ability to design and execute integrated digital campaigns.
Hands-on experience in Social Media Marketing across major platforms and content formats.
Proven ability in Lead Generation, including planning, executing, and optimizing lead funnels.
Proficiency in Web Analytics, using tools such as Google Analytics or similar platforms to measure and improve performance.
Demonstrated leadership experience in managing digital marketing teams and coordinating with cross-functional stakeholders.
Excellent analytical, communication, and presentation skills, with a focus on measurable outcomes.
Familiarity with SEO, SEM, marketing automation tools, and CRM platforms is highly beneficial.
Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Location: Chennai.

Work arrangement
No