Perfomance Marketing Specialist

Company: Sierra Living Concepts
Location: Boranada, Jodhpur
Work Type: On-Site
Experience Required: Minimum 2 Years
About Sierra Living Concepts
Sierra Living Concepts is a premium solid wood furniture brand serving customers primarily across the United States and Canada. We specialize in handcrafted, customizable furniture and operate through a strong ecommerce model supported by performance marketing, SEO, email, social media, analytics, and content.
We are looking for a Performance Marketing Specialist who can take ownership of paid acquisition, especially Google Ads, and make decisions based on data, profitability, and customer intent.
Key Responsibilities
Manage and optimize Google Ads campaigns, including:
Standard Shopping
Performance Max
Search
Demand Gen
Remarketing
Conduct detailed analysis at campaign, ad group, product, keyword, and search-term level.
Optimize campaigns for ROAS, CPA, conversion value, revenue, and profitability.
Regularly identify:
Wasted ad spend
Irrelevant search terms
Negative keyword opportunities
High-performing products and categories
Budget scaling opportunities
Manage and optimize Google Merchant Center product feeds.
Work with GA4, Google Ads conversion tracking, GTM, and attribution reports to ensure accurate measurement.
Analyze landing-page and funnel performance and recommend improvements to increase conversion rates.
Conduct competitor, keyword, audience, and market research.
Prepare weekly/monthly performance reports with clear insights and recommended actions.
Coordinate with the SEO, content, design, development, and category teams.
Stay updated with Google Ads automation, AI-driven campaign formats, tracking changes, and ecommerce advertising trends.
Must-Have Skills
Minimum 2 years of hands-on Google Ads experience.
Strong experience managing ecommerce campaigns.
Practical knowledge of Google Shopping, Search and Performance Max campaigns.
Strong understanding of:
ROAS
CPA
Conversion Rate
CPC
Impression Share
Search Terms
Match Types
Attribution
Working knowledge of GA4 and Google Tag Manager.
Ability to interpret campaign data and turn it into clear actions.
Strong Excel/Google Sheets skills.
Good understanding of ecommerce customer journeys and conversion funnels.
Comfortable managing budgets independently and being accountable for performance.
Good to Have
Experience with any of the following would be an advantage:
Meta Ads
Looker Studio / Power BI
Google Merchant Center feed optimization
Server-side tracking
Conversion Rate Optimization
SEO
Email marketing
High-ticket ecommerce or furniture/home décor brands
What We Are Looking For
We are not looking for someone who only knows how to launch campaigns.
We want someone who can look at a campaign and answer:
Where are we wasting money?
Which products should receive more budget?
Why has ROAS changed?
Which search terms are actually driving qualified buyers?
What should we test next?
How can we scale without hurting profitability?
You should be analytical, curious, commercially minded, and comfortable taking ownership of results.
Why Join Sierra Living Concepts?
Work on a growing international ecommerce brand.
Manage meaningful Google Ads budgets and real revenue targets.
Experiment with Shopping, Search, PMax, AI-driven advertising, and advanced analytics.
Work closely with marketing, design, technology, and business teams.
Opportunity to grow into a broader Performance Marketing / Growth Marketing role.
Location: Boranada, Jodhpur
Mode: 100% On-Site

Work arrangement
No