Marketing Business Unit Head

Company Description
Tekas Footcare Private Limited is transforming footwear in India by offering personalized, technology-driven solutions for pain-free movement. Through an AI-powered app and home foot scanning, the company enables individuals to analyze their feet and receive custom insoles and footwear tailored to their unique needs. Tekas also offers ready-made footwear with built-in arch support, combining immediate comfort with style and convenience. A dedicated team of physios reviews scans and provides expert recommendations, making advanced foot care accessible and affordable. The organization is mission-driven, focusing on combating widespread foot pain, empowering active lifestyles.
Role Description
The Marketing Business Unit Head will lead the end-to-end marketing function for Tekas Footcare, driving brand growth, customer acquisition, and long-term loyalty across India. This full-time, on-site role is based in Hebbal, North Bengaluru and involves developing and executing marketing strategies, managing campaigns across digital and offline channels, and overseeing brand positioning in the footcare and wellness space. The role includes leading market research and consumer insights, optimizing the customer journey from awareness to purchase, and coordinating with product, technology, sales, and clinical teams to create integrated go-to-market plans. The Marketing Business Unit Head will manage budgets, set performance targets, track key metrics, and guide a small team or partner agencies to deliver high-impact creative and content. The position also requires building partnerships with podiatrists, physiotherapists, fitness professionals, and wellness organizations to strengthen Tekas Footcare’s ecosystem and market presence.
Qualifications
Strong marketing strategy and brand management skills, with +3 Years experience in developing and executing integrated marketing plans.
Proficiency in digital marketing domains such as performance marketing, social media, content marketing, and marketing analytics.
Experience with market research, consumer behavior analysis, and data-driven decision-making to optimize campaigns and messaging.
Demonstrated leadership capabilities, including team management, cross-functional collaboration, and stakeholder communication.
Background in retail, footwear, or a related consumer brand sector is highly beneficial.
Ability to manage budgets, set KPIs, and track ROI across multiple marketing initiatives.
Excellent written and verbal communication skills, with the ability to simplify complex concepts for diverse audiences.
Comfort working in a fast-paced, growth-oriented environment, with a hands-on, problem-solving approach.
Relevant master’s degree in Marketing, Business, or a related field.

Work arrangement
No