Associate Manager - Digital Marketing

About Us
At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for ~3 million and 7.5 million users across 100+ countries - many of them are MSMEs that form the backbone of global economies.
Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.
We believe in honouring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally.
As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress.
About Marketing
Marketing is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.
Role: Associate Manager - Digital Marketing
Relevant Experience: 3 - 5 years
Location: Bangalore
What You Will Own
In this role, you will oversee core marketing operations, including CRM (Salesforce) and marketing automation (Netcore), while managing workflows for digital campaigns and data flow, along with the marketing technical infrastructure spanning web tracking, attribution models, and GTM/GA4 systems. You will ensure data consistency and reporting across Digital Marketing stakeholders, lead structured performance reviews across verticals, and publish recommendations to improve campaign and process outcomes. Additionally, you will manage budget planning, spends, and goals in coordination with stakeholders, along with tools and vendor management to ensure timely execution and delivery.
Where Your Expertise Meets Our Future
Strong analytical acumen with hands-on, working knowledge of GA4, Google Tag Manager (GTM), and BI/visualization tools like Tableau or Google Data Studio.
Proven proficiency in marketing automation platforms such as Salesforce Marketing Cloud or Netcore.
Solid command of CRM systems like Salesforce (SFDC) or equivalent platforms.
A natural problem-solver who's equally comfortable diving into technical infrastructure (tracking, attribution) and translating findings into business recommendations for non-technical stakeholders.
The Scope of Your Influence
Process Management
Own the end-to-end management and optimization of core marketing operations, including CRM (SFDC) and marketing automation software (Netcore), ensuring both systems work in sync to support campaign execution.
Design, review, and continuously improve workflows governing digital campaigns, cross-functional processes, and data flow — identifying bottlenecks before they become blockers.
Take charge of the technical backbone of digital marketing — web tracking implementation, attribution modelling, and GTM/GA4 infrastructure — ensuring data is captured accurately and reliably across all digital touchpoints.
Data Governance & Performance Analytics
Be the custodian of data integrity — managing consistent, reliable reporting across all stakeholders within the Digital Marketing team, so everyone works off a single source of truth.
Establish and lead a structured cadence of performance reviews across verticals, driving accountability and visibility into what's working and what isn't.
Translate data into direction — reviewing campaign and process performance, and publishing clear, actionable recommendations that shape future strategy.
Marketing Operations
Drive budget and finance operations for Digital Marketing — from planning and spend tracking to goal-setting — in close coordination with stakeholders to ensure resources are allocated where they'll have the most impact.
Manage vendor and tool relationships end-to-end, ensuring smooth operations, timely claims processing, and that the team always has the right tools to execute effectively.
Note: Only shortlisted candidates will be contacted for further steps in the hiring process.

Work arrangement
No