Digital Marketing Executive

Digital Marketing Executive
Experience: 1 Year
Location: Bengaluru
Employment Type: Full-Time
About the Role:
We are looking for a creative and enthusiastic Digital Marketing Executive with around 1 year of experience to join our team. The ideal candidate should be comfortable with content creation, video editing, social media marketing and website management, and should enjoy turning ideas into engaging digital content.
Key Responsibilities:
Plan, create and publish engaging content for LinkedIn, Instagram, Facebook, WhatsApp and other relevant platforms.
Create social media posts, creatives, reels, short videos, stories and promotional content.
Handle video editing for social media, product promotions, events and internal communications.
Develop creative content ideas based on company campaigns, products, events and current social media trends.
Manage the company's social media pages and maintain a consistent content and posting calendar.
Write engaging captions, copy, hashtags and campaign content.
Manage and update website content, including text, images, banners, product/service information, blogs and other website sections.
Coordinate with internal teams for collecting and updating website content, product information and marketing material.
Ensure website content is accurate, current, engaging and aligned with the company's brand.
Support basic SEO activities, including page content, keywords, meta titles/descriptions and image optimisation.
Monitor website performance and traffic using tools such as Google Analytics / Google Search Console.
Support digital marketing campaigns and coordinate promotional activities.
Monitor social media and website performance, engagement and audience response and prepare basic reports.
Keep up with digital marketing, website, social media and content trends.
Work closely with the sales and marketing team to understand requirements and convert them into effective digital content.
Required Skills:
Around 1 year of experience in Digital Marketing / Social Media Marketing / Content Creation.
Good understanding of social media marketing and content marketing.
Strong creative and visual communication skills.
Hands-on experience in video editing and short-form video/Reels creation.
Ability to create attractive and engaging social media creatives.
Basic experience in website content management/CMS.
Good written communication and copywriting skills.
Basic understanding of SEO, website analytics and digital marketing metrics.
Ability to manage multiple tasks and meet deadlines.
Creative mindset with an interest in experimenting with new content ideas and trends.
Tools & Software:
Experience with tools such as:
Generate prompts for AI platforms
Canva
CapCut / Adobe Premiere Pro / similar video editing tools
WordPress or other CMS platforms
Google Analytics / Google Search Console
Meta Business Suite / social media management tools
Basic image editing/design tools
Knowledge of CorelDRAW will be an added advantage.
What We’re Looking For:
Someone who is creative, curious and hands-on and someone who can take an idea, turn it into an attractive creative or video, write engaging content, publish it on the right platform, and keep our digital presence fresh and active.
The ideal candidate should be comfortable wearing multiple hats across social media, content, video, website and digital marketing.

Work arrangement
No