Sr. Digital Marketing Manager

Senior Manager – Digital Marketing
Company: Katyayani Organics
Location: Bhopal, Madhya Pradesh
Experience: 8–10 Years
Employment Type: Full-Time
About the Role
We are looking for a Senior Manager – Digital Marketing to lead and scale the complete digital marketing function across D2C & B2B. The role will own digital strategy, revenue growth, team leadership, performance, and digital marketing budgets.
Key Responsibilities
Lead overall Digital Marketing strategy, team, agencies, and execution across D2C & B2B.
Own Performance Marketing & Paid Media across Meta, Google, YouTube, and other relevant platforms.
Drive growth through SEO, Marketplace Marketing, Mobile App Growth, CRM & Marketing Automation.
Develop full-funnel strategies covering Acquisition → Conversion → Retention → Repeat Purchase.
Track and optimize CAC, ROAS, ROI, LTV, CPL, CPA, Conversion Rate, and Revenue.
Own digital marketing budgets, media planning, allocation, and ROI.
Lead funnel analytics, attribution, CRO, A/B testing, and data-driven decision-making.
Collaborate with E-commerce, Sales, Product, Technology, Content, Creative, and Business teams.
Build scalable digital growth strategies and identify new channels and opportunities.
Qualification & Experience
Bachelor's degree in Marketing, Business, or a relevant field; MBA/PGDM preferred.
8–10 years of experience in Digital Marketing, preferably with leadership experience.
Experience in D2C + B2B, E-commerce, and high-growth businesses preferred.
Agrochemical / Agriculture / AgriTech / Fertilizer / Crop Protection industry experience will be an added advantage.
Key Skills
Performance Marketing | Meta Ads | Google Ads | SEO | Paid Media | Marketplace Growth | App Marketing | CRM | Marketing Automation | Funnel Analytics | CRO | CAC | ROAS | LTV | Digital Budget Management

Work arrangement
No