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About The Opportunity
A fast-scaling D2C (Direct-to-Consumer) consulting firm operating across India’s high-growth consumer brands, we help emerging & established brands architect, launch, and scale their digital commerce engines. Specializing in omnichannel retail strategy, we partner with founders and marketing teams to build profitable, data-driven D2C flywheels — leveraging platforms like Shopify, Myntra, and native e-commerce tooling to drive customer lifetime value and conversion velocity. Role & Responsibilities
Lead end-to-end D2C commerce strategy — from storefront architecture and conversion funnel design to post-purchase retention & lifecycle automation.
Optimize Shopify/Myntra brand stores for maximum conversion rate, AOV, and customer retention using heatmap tools, A/B testing, and behavioral analytics.
Own P&L for client D2C operations: drive CAC efficiency, CLTV growth, and ROAS through paid/organic channel mix optimization.
Collaborate with UX, creative, and product teams to align visual merchandising, on-site messaging, and product storytelling with performance KPIs.
Deploy and manage commerce tech stack: Shopify Plus, Klaviyo, Gorgias, Postscript, Google Analytics 4, and custom checkout flows.
Run weekly performance deep-dives, present insights to stakeholders, and translate data into actionable growth playbooks.
Skills & Qualifications
Must-Have
Shopify
Myntra Marketplace
Google Analytics 4
Klaviyo
A/B Testing
Conversion Rate Optimization
Customer Journey Mapping
ROAS Optimization
Preferred
Shopify Plus
Postscript SMS
Looker Studio or Tableau
Benefits & Culture Highlights
Work directly with C-suite founders and brand leaders — your strategy directly impacts revenue and scale.
Flexible, outcome-driven culture with autonomy to experiment and own results.
Access to premium tools, training budgets, and exposure to 10+ D2C brands across fashion, beauty, and FMCG sectors.
Skills: optimization,ecommerce,customer,shopify,d2c,conversion rate,commerce,strategy,analytics
Work arrangement
No
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