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About The Opportunity
A fast-growing D2C skincare brand builder in the beauty-tech space, we craft science-backed, emotionally resonant narratives that turn ingredients into icons and routines into rituals. Partnering with premium indie brands across India, we fuse dermatology insights with Gen-Z storytelling to build loyalty, drive conversions, and dominate social-native commerce channels—from Instagram Reels to Shopsy to Nykaa.
Role & Responsibilities
Write high-converting, brand-aligned copy for product pages, email funnels, social ads, and influencer briefs with emphasis on skincare science and emotional triggers.
Develop product launch campaigns that balance clinical credibility (e.g., “Niacinamide 10% + Zinc PCA”) with Gen-Z-friendly tone (“Glow like you’ve been sleeping 8 hours, even if you haven’t”).
Translate dermatological benefits into relatable, scroll-stopping hooks for Instagram carousels, Reels scripts, and TikTok-style micro-content.
Collaborate with UX designers and CRO specialists to A/B test CTAs, headlines, and landing page flows for maximum conversion lift.
Manage tone-of-voice guides, keyword-rich SEO copy for Shopify product descriptions, and UGC-style captions for influencer collaborations.
Stay ahead of skincare trends (e.g., “skinimalism,” “barrier repair,” “slugging”) and adapt copy to seasonal campaigns like “Monsoon Glow” or “Winter Rescue.”
Skills & Qualifications
Must-Have
Shopify
Canva
SEO copywriting
Google Analytics
Instagram Reels scripting
TikTok hook writing
Skincare terminology fluency (e.g., ceramides, hyaluronic acid, retinol)
Copytesting (A/B, multivariate)
Preferred
Experience with beauty brands on Nykaa or Purplle
Basic knowledge of Meta Ads Manager or Google Ads
Familiarity with skincare regulatory claims (e.g., “dermatologist-tested,” “non-comedogenic”)
Benefits & Culture Highlights
Work with India’s most innovative indie skincare brands—launch products that go viral.
On-site studio in Bengaluru/Mumbai with fully stocked skincare sample bar (yes, you get to test everything).
Performance bonuses tied to conversion uplifts—your words directly impact revenue.
Skills: shopify,analytics,basic,seo,google,d2c,influencer,instagram,tone,campaigns,copywriter
Work arrangement
No
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