Business Development

About NowPurchase
NowPurchase is transforming the $140B metal manufacturing industry—the backbone of infrastructure, transportation, and industrial growth. We are building India’s most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement smarter, faster, and autonomous.
Having worked with 100+ foundries across India, we’re now scaling aggressively—across regions, products, and value-added solutions. Our momentum has been recognized globally and nationally, including:
Financial Times High-Growth Companies Asia-Pacific (2024 & 2025)
Innovative Startup of the Year – Eastern Leadership Awards 2025
Dun & Bradstreet Startup50 Award
India’s first-ever ESOP buyback by a B2B commerce startup (2024)
Why this role matters?
This is not a transactional sales role.
You will own customer growth, build long-term relationships with foundries, and drive adoption of high-impact, value-added products like CarbonMax, GraphiMax, MagMax, BariMax, and specialized additives.
This category is a top strategic priority for leadership, giving you direct visibility, ownership, and career acceleration.
Your Role at a Glance
Role: Business Development / Technical Sales
Experience: 3–7 years
Location: Coimbatore/ Chennai
Reporting to: Assistant General Manager – Sales
Qualification: B.Tech Graduate (MBA is a plus)
What You’ll Be Doing
Drive consultative, solution-led sales of value-added industrial products
Build and grow key foundry accounts across regions
Identify new customers and unlock repeat, high-value business
Work closely with technical teams to conduct trials and prove product performance
Collaborate with procurement and operations to ensure seamless order execution
Track market trends, competition, and customer insights to shape category growth
Own pricing conversations by demonstrating technical and commercial value
What Your Day Actually Looks Like
Meeting foundry owners, plant heads, and production teams
Converting trials into long-term supply relationships
Expanding product baskets within existing accounts
Coordinating internally to improve margins and customer experience
Travelling across regions and owning your territory like a business
What sets this role apart
End-to-end ownership: acquisition → trials → repeat business
Deep collaboration with technical & procurement teams
Clear growth path into Regional Sales or Category Leadership roles
What We’re Looking For
3+ years of experience in technical / industrial / B2B sales
Comfort with plant-level selling and consultative discussions
Strong negotiation, relationship-building, and problem-solving skills
Willingness to travel and operate in a high-ownership environment
Exposure to foundry, metals, chemicals, consumables, or industrial products is a big plus
Compensation & Benefits
Competitive CTC as per industry standards & candidate pedigree.
28 annual leaves, in addition to maternity, paternity, marriage, and bereavement leave.
All business-related travel, accommodation, meals, and on-field expenses are fully covered.
High-visibility role with leadership exposure.
Opportunity to be part of a category-building journey.
Hiring Process
HR screening & discussion
Interview with Hiring Managers
Mettl Assessment
Final round with Director
Offer & onboarding

Work arrangement
No