Performance Marketer

Company Description Springfit Mattresses & Sleep Systems is one of India’s most trusted premium mattress manufacturers, with over 40 years of experience in luxury sleep solutions. The company combines advanced sleep science, precision engineering, and continuous R&D to create mattresses that support better health, productivity, and overall well-being. Its product portfolio spans orthopedic spring, memory foam, gel-infused, latex mattresses, available in multiple sizes and customizable formats. Springfit operates world-class production facilities in India.
Role Description This is a full-time, on-site Performance Marketer role based in Ghaziabad. The Performance Marketer will plan, execute, and optimize paid marketing campaigns across digital channels such as search, social, display, and marketplaces to drive traffic, conversions, and ROI. Responsibilities include managing ad budgets, setting up tracking and reporting, analyzing campaign performance data, and making data-driven recommendations to improve results. The role involves collaborating with brand, creative, and e-commerce teams to align messaging, landing pages, and offers with performance goals, while running A/B tests and experiments to enhance customer acquisition and retention. The Performance Marketer will also monitor industry trends and competitor activity, ensuring Springfit’s online presence remains strong and growth-focused.
Qualifications
Strong performance marketing skills with hands-on experience in paid search, paid social, display advertising, and marketplace ads (e.g., Google Ads, Meta Ads).
Proficiency in analytics and optimization, including campaign tracking, A/B testing, conversion rate optimization, and using tools such as Google Analytics, Google Tag Manager, and reporting dashboards.
Experience in digital marketing strategy, including audience segmentation, funnel design, remarketing strategies, and integrating performance efforts with broader brand and content initiatives.
Ability to collaborate on creatives and messaging with design and content teams to improve ad performance, landing page effectiveness, and overall user experience.
Strong quantitative and problem-solving skills, with the ability to interpret data, present insights, and make clear recommendations to stakeholders.
Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in performance or digital marketing are an advantage.
Experience in D2C or e-commerce, preferably in consumer products, home, lifestyle, or similar categories, is beneficial.
Comfort working on-site in Ghaziabad, with the ability to collaborate cross-functionally in a fast-paced, growth-oriented environment.

Work arrangement
No