Performance Marketer

Company Description Springfit Mattresses & Sleep Systems is one of India’s most trusted premium mattress manufacturers, with over four decades of expertise in luxury sleep solutions. The company focuses on designing mattresses that combine elegance, comfort, and advanced sleep science to improve customers’ health and well-being. Springfit offers a wide range of orthopedic, memory foam, gel-infused, latex, and charcoal-infused mattresses in multiple sizes and customizable formats. Its proprietary Carbon Manganese Alloy Spring System, ISO:9001-certified in-house testing lab, and world-class production facilities in India ensure high quality, durability, and performance. Guided by a customer-first and ethically responsible approach, Springfit is committed to delivering long-lasting, restorative sleep experiences.
Role Description The Performance Marketing Manager is a full-time, on-site role based in Kaushambi, Ghaziabad, India. This role involves planning, executing, and optimizing performance-driven digital marketing campaigns across channels such as search, social, display, and marketplaces to drive customer acquisition, engagement, and revenue. The Performance Marketing Manager will manage campaign budgets, track and analyze key performance metrics, and prepare regular reports and insights to improve ROI. Day-to-day responsibilities include collaborating with creative, content, and sales teams to align messaging, overseeing A/B testing and landing page performance, and ensuring consistent brand positioning. The role also includes working with external agencies or partners when needed, staying updated on industry trends and tools, and recommending data-backed strategies for growth.
Qualifications
Strong performance marketing skills, including paid search, paid social, display advertising, and campaign optimization.
Experience with analytics and tracking tools such as Google Analytics, Google Ads, Meta Ads Manager, and other performance reporting platforms.
Knowledge of digital marketing fundamentals, including conversion rate optimization, A/B testing, retargeting, and audience segmentation.
Ability to work with cross-functional teams and coordinate with creative, content, sales, and product stakeholders.
Excellent data analysis, problem-solving, and decision-making skills with a focus on measurable outcomes.
Strong written and verbal communication skills and the ability to present insights clearly to different stakeholders.
Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or relevant certifications in digital/performance marketing is an advantage.
Prior experience in performance marketing for consumer brands, e-commerce, or D2C businesses; experience in home, lifestyle, or sleep products is a plus.
Comfort working in an on-site, fast-paced environment and managing multiple campaigns and deadlines simultaneously.

Work arrangement
No