Content Lead

Company Description Vamayra Global is a future-focused consumer products company building next-generation Indian brands across wellness, lifestyle, and everyday essentials. The company is driven by a mission to solve real human needs through exceptional products and category-defining brands that become part of people’s daily lives. Its first brand, Yadom Life, is a sensory and functional wellness brand launching in June 2026, starting with an India-made herbal inhaler and expanding into recovery and wellness-focused products. Vamayra Global operates with a long-term vision guided by consumer obsession, product excellence, bold innovation, and enduring brand-building. The company is actively assembling a founding team of ambitious professionals who want to help create India’s next global consumer brands from the ground up.
Role Description The Content Lead will be responsible for shaping the content vision and narrative for Vamayra Global and its brands, with a primary focus on Yadom Life in its pre-launch and launch phases. This contract, hybrid role is based in Noida, with flexibility for partial work from home. Day-to-day responsibilities include developing and managing content strategies, planning editorial calendars, and creating high-quality content across web, social, and marketing channels. The Content Lead will oversee content workflows, collaborate with brand, design, and marketing teams, and ensure consistent brand voice and messaging across all touchpoints. The role also involves analyzing content performance, refining strategies based on insights, and supporting campaign and launch initiatives with clear, consumer-focused storytelling.
Qualifications
Candidates should possess strong Writing and Web Content Writing skills to craft clear, engaging, and brand-aligned content for digital platforms.
Candidates should possess Content Strategy and Content Management skills to plan, organize, and optimize content across channels and campaigns.
Candidates should possess excellent Communication skills to collaborate effectively with cross-functional teams and present content ideas and plans.
Candidates should have experience with consumer or wellness brands, familiarity with digital marketing and social media ecosystems, and comfort working in a fast-paced, early-stage environment.
Relevant qualifications such as a degree in Communications, Journalism, Marketing, or a related field, along with prior experience in a content lead or senior content role, will be beneficial.

Work arrangement
No