Sales Executive – B2B Field Sales

Business Development Executive / Sales Executive – B2B Field Sales
Job Summary
Role: B2B Field Sales / New Business Development
Experience: 2–8 Years
Function: Sales & Business Development
Travel: Extensive travel within assigned territory
We are looking for a driven and target-oriented Business Development Executive / Sales Executive to lead new customer acquisition and business development activities. The role involves extensive field sales, identifying new business opportunities, meeting prospective customers, building strong relationships, and converting enquiries into orders.
The ideal candidate should have strong B2B sales experience, excellent communication and negotiation skills, and be comfortable with extensive travel within the assigned territory.
Key Responsibilities
Identify and approach new customers to generate business opportunities.
Conduct regular customer visits to understand requirements and identify potential projects.
Develop and maintain strong relationships with fabricators, contractors, tent manufacturers, architects, consultants, and project stakeholders.
Identify new projects, upcoming requirements, and potential business opportunities within the assigned territory.
Present and demonstrate products, solutions, and value propositions to prospective and existing customers.
Generate leads, follow up on enquiries, prepare/follow up on quotations, and drive the sales cycle from enquiry to order closure.
Negotiate pricing, commercial terms, and other requirements with customers to successfully close orders.
Achieve assigned monthly, quarterly, and annual sales targets.
Maintain accurate customer, lead, enquiry, quotation, and sales information in the CRM.
Develop a strong customer pipeline and ensure regular follow-ups for business conversion.
Monitor competitor activities, market trends, pricing, and emerging business opportunities.
Coordinate with internal teams such as technical, operations, production, and dispatch to ensure smooth execution of customer orders.
Travel extensively within the assigned territory for customer meetings, project visits, lead generation, and business development activities.
Required Skills & Competencies
Strong B2B sales and new customer acquisition skills.
Excellent communication, presentation, and interpersonal skills.
Strong relationship-building and networking abilities.
Good negotiation, follow-up, and closing skills.
Target-oriented, self-motivated, and proactive approach.
Ability to independently generate leads and build a sales pipeline.
Strong understanding of field sales and territory management.
Comfortable with extensive travel.
Basic proficiency in CRM, MS Excel, and other sales reporting tools.
Experience & Qualification
Experience: 2–8 years of relevant experience in B2B Sales / Business Development.
Education: Graduate in any discipline; a degree/diploma in Sales, Marketing, Engineering, or a related field will be an advantage.
Experience in construction, industrial products, technical textiles, building materials, project sales, or related industries will be preferred.
Preferred Customer/Industry Exposure
Candidates with an existing network or experience dealing with the following will be preferred:
Fabricators
Contractors
Tent manufacturers
Architects
Consultants
Project developers/stakeholders
Construction and infrastructure companies
Industrial customers
Key Performance Indicators (KPIs)
New customer acquisition
Lead generation and conversion
Sales revenue and order value
Achievement of monthly/annual sales targets
Number and value of active opportunities
Customer visits and relationship development
Enquiry-to-order conversion
Customer retention and repeat business
CRM and sales pipeline management

Work arrangement
No