Performance Marketing Executive

Company Description Celfcare is a luxury skincare brand dedicated to delivering visible, confidence-boosting results through innovative formulations and premium ingredients. The brand focuses on serving individuals who value both efficacy and convenience, turning everyday skincare into a meaningful self-care ritual. Celfcare’s products are designed to help people look refreshed, feel empowered, and present their best selves consistently. The company is committed to high-performance skincare solutions that blend science, quality, and a customer-first approach.
Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads.
Manage daily campaign performance, budgets, bidding strategies, and audience targeting to maximize ROAS.
Develop customer acquisition strategies to increase website traffic, conversions, and revenue.
Conduct A/B testing for creatives, ad copy, landing pages, audiences, and campaign structures.
Monitor campaign KPIs including ROAS, CAC, CPA, CTR, CPC, CPM, and conversion rate, and provide actionable insights.
Set up and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API (CAPI), and conversion tracking.
Build and optimize remarketing and retargeting campaigns to recover abandoned visitors and improve conversions.
Manage abandoned cart recovery campaigns using WhatsApp, email marketing, and retargeting ads.
Coordinate with the creative and content teams to develop high-performing ad creatives and marketing assets.
Identify new growth opportunities through audience research, competitor analysis, and market trends.
Prepare weekly and monthly performance reports with recommendations for continuous improvement.
Optimize website landing pages and user journeys in collaboration with the website team to improve conversion rates.
Support product launches by planning and executing performance marketing campaigns.
Stay updated with the latest platform updates, advertising policies, and digital marketing best practices.
Required Skills
1–3 years of hands-on experience in Performance Marketing.
Strong expertise in Meta Ads Manager and Google Ads.
Experience with GA4, GTM, Meta Pixel, and Conversion API.
Good understanding of eCommerce funnels, attribution, and customer lifecycle marketing.
Experience with audience segmentation, remarketing, and conversion optimization.
Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
Knowledge of Shopify and D2C eCommerce marketing is preferred.
Excellent communication, reporting, and problem-solving skills.
Preferred Qualifications
Experience working with a D2C skincare, beauty, wellness, or FMCG brand.
Familiarity with email marketing platforms, WhatsApp marketing, and CRM tools.
Understanding of SEO, landing page optimization, and conversion rate optimization (CRO) is an added advantage.
What We Offer
Opportunity to work with a fast-growing premium skincare brand.
Ownership of high-impact marketing campaigns.
Learning-driven and collaborative work environment.
Career growth opportunities based on performance.

Work arrangement
No