Brand Identity / Graphic designer

Brand Identity / Graphic Designer
Brand: Pogoloom
Industry: Premium Kidswear
Employment Type: Full-Time
Experience: 2–5 Years
Compensation: Up to 8 LPA
Location: Gurgaon
About Pogoloom
Pogoloom is a premium kidswear brand built around thoughtful design, elevated aesthetics, playful storytelling, and a strong attention to detail.
We are looking for a Brand Identity / Graphic Designer who can help translate the Pogoloom world into a distinctive and consistent visual language across every touchpoint — from campaigns and social media to packaging, retail, digital, and print.
This role is ideal for a designer who understands that premium branding is about more than beautiful graphics. It is about creating a recognizable visual universe that feels aspirational, playful, contemporary, and relevant to both children and modern parents.
The Role
As our Brand Identity / Graphic Designer, you will work closely with the creative and marketing teams to build and evolve Pogoloom's visual identity.
You will be responsible for developing creative concepts and design systems that balance premium fashion aesthetics with the imagination, joy, and playfulness of childhood.
Key ResponsibilitiesBrand Identity & Visual Language
Develop and evolve Pogoloom's visual identity across all brand touchpoints.
Create and maintain brand guidelines covering typography, color, imagery, graphic elements, layouts, and overall visual direction.
Develop creative concepts that reflect Pogoloom's premium yet playful personality.
Build visual systems that create consistency while allowing room for experimentation.
Ensure every customer-facing communication feels distinctly Pogoloom.
Fashion & Campaign Design
Develop creative directions for seasonal collections, product launches, campaigns, and brand moments.
Create campaign identities, mood boards, key visuals, layouts, and supporting graphic assets.
Collaborate with photographers, stylists, illustrators, videographers, and external creative partners.
Contribute to photoshoot concepts and overall visual storytelling.
Create fashion-forward, editorial, and lifestyle-oriented design compositions.
Digital & Social Media
Design engaging creative assets for Instagram and other social platforms.
Develop campaign posts, stories, reel covers, launch creatives, and digital advertisements.
Create templates and design systems that maintain a premium and consistent social presence.
Work with the content and marketing team to translate campaign ideas into compelling visual stories.
Packaging & Brand Collateral
Design and develop premium packaging and unboxing experiences.
Work on hangtags, labels, thank-you cards, inserts, stationery, gift packaging, and other brand collateral.
Create print-ready artwork and coordinate with printers and production partners when required.
Ensure all physical brand experiences reflect Pogoloom's premium positioning.
Website & E-commerce
Create visual assets for the website and online store.
Design homepage banners, collection graphics, promotional assets, email creatives, and other digital communication.
Collaborate with the web/e-commerce team to maintain a cohesive visual experience across digital platforms.
What We're Looking For
2–5 years of professional experience in graphic design, brand identity, fashion, lifestyle, luxury, D2C, or a related creative industry.
Must have experience in any appparel brand
Strong understanding of brand identity and visual communication.
Excellent eye for typography, color, composition, layout, and visual hierarchy.
Strong aesthetic sensibility with an understanding of premium and contemporary fashion branding.
Ability to create work that is both playful and sophisticated.
Strong conceptual thinking and the ability to articulate the thinking behind design decisions.
Ability to take a project from initial concept or mood board through to final execution.
Strong attention to detail and consistency.
Ability to work independently as well as collaboratively.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred Experience
Experience in any of the following will be an advantage:
Kidswear / children's fashion
Fashion or lifestyle brands
Premium / luxury branding
D2C or e-commerce brands
Packaging design
Art direction
Social media branding
Editorial design
Illustration
Photography and campaign direction
Software Skills
Proficiency in:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
Knowledge of After Effects, Premiere Pro, Canva, or other motion/design tools is a plus.
Portfolio
A strong portfolio is mandatory.
We would especially love to see work demonstrating:
Brand identity systems
Fashion or lifestyle branding
Campaign concepts
Social media design
Packaging and physical brand experiences
Typography and layout
Art direction
Editorial or premium visual design
Concept-driven projects
We're interested in how you think, not just how you execute. Case studies showing your creative process and the thinking behind your work are highly valued.
The Ideal Pogoloom Designer
You are someone who:
Has a strong and distinctive visual point of view.
Understands what makes a brand feel premium and memorable.
Can make children's fashion feel sophisticated without losing its sense of fun.
Loves typography, color, imagery, textures, and details.
Is curious about fashion, culture, design, and visual trends.
Thinks in systems rather than isolated designs.
Is comfortable experimenting with new ideas.
Notices the little details that others might miss.
Can turn a simple idea into a compelling visual story.
What You'll Get
The opportunity to shape the visual identity of a growing premium kidswear brand.
Ownership of meaningful brand and creative projects.
Exposure to fashion campaigns, collections, packaging, digital, and retail experiences.
A highly creative and collaborative working environment.
Freedom to experiment and bring new ideas to the brand.
The opportunity to build a distinctive visual world for Pogoloom.
Compensation
CTC: Up to ₹8 LPA, depending on experience, portfolio, skill set, and overall fit for the role.
How to Apply
Please share your CV and portfolio at akriti_hr@sriaas.com with the subject:
Application – Brand Identity / Graphic Designer | Pogoloom
Please include your portfolio link and highlight projects demonstrating your experience with premium branding, fashion, lifestyle, or consumer brands.
also mention your Current CTC & Expected CTC .

Work arrangement
No