Brand Identity | Branding

🎨 We’re Hiring | Brand Identity / Graphic Designer
📍 Location: Gurgaon
💼 Experience: 2–5 Years
🕐 Employment Type: Full-Time
💰 Compensation: Up to ₹8 LPA
👗 Brand: Pogoloom | Premium Kidswear
About Pogoloom
Pogoloom is a premium kidswear brand built around thoughtful design, elevated aesthetics, playful storytelling, and an obsessive attention to detail.
We’re looking for a Brand Identity / Graphic Designer who can help translate the Pogoloom world into a distinctive and consistent visual language across campaigns, social media, packaging, retail, digital, and print.
This role is for someone who understands that premium branding is more than beautiful graphics — it’s about creating a recognizable visual universe that feels aspirational, playful, contemporary, and relevant to both children and modern parents.
✨ What You’ll Do
Brand Identity & Visual Language
Develop and evolve Pogoloom’s visual identity across brand touchpoints.
Create and maintain brand guidelines covering typography, color, imagery, graphic elements, and layouts.
Develop creative concepts that balance premium aesthetics with playfulness.
Build scalable visual systems while leaving room for experimentation.
Ensure every customer-facing communication feels distinctly Pogoloom.
Fashion & Campaign Design
Develop creative directions for seasonal collections, launches, campaigns, and brand moments.
Create mood boards, campaign identities, key visuals, layouts, and supporting assets.
Collaborate with photographers, stylists, illustrators, videographers, and external creative partners.
Contribute to photoshoot concepts and visual storytelling.
Create fashion-forward, editorial, and lifestyle-led compositions.
Digital & Social Media
Design creative assets for Instagram and other social platforms.
Create posts, stories, reel covers, launch creatives, and digital ads.
Develop templates and systems for a cohesive premium social presence.
Translate campaign ideas into compelling visual stories.
Packaging & Brand Collateral
Design premium packaging and unboxing experiences.
Work on hangtags, labels, thank-you cards, inserts, stationery, gift packaging, and other collateral.
Prepare print-ready artwork and coordinate with printers and production partners.
Ensure physical brand experiences reflect Pogoloom’s premium positioning.
Website & E-commerce
Create visual assets for the website and online store.
Design homepage banners, collection graphics, promotional assets, email creatives, and other digital communication.
Collaborate with the web/e-commerce team to maintain a cohesive digital experience.
🎯 What We’re Looking For
2–5 years of professional experience in graphic design, brand identity, fashion, lifestyle, luxury, D2C, or related creative industries.
Prior experience working with an apparel brand is mandatory.
Strong understanding of brand identity and visual communication.
Excellent eye for typography, color, composition, layout, and visual hierarchy.
Strong aesthetic sensibility with an understanding of premium and contemporary fashion branding.
Ability to create work that is both playful and sophisticated.
Strong conceptual thinking and ability to articulate the thinking behind design decisions.
Ability to take projects from initial concept/mood board through to final execution.
Strong attention to detail and consistency.
Ability to work independently and collaboratively.
Ability to manage multiple projects and deadlines in a fast-paced environment.
⭐ Good to Have
Experience in:
Kidswear / children’s fashion
Fashion or lifestyle brands
Premium / luxury branding
D2C or e-commerce brands
Packaging design
Art direction
Social media branding
Editorial design
Illustration
Photography & campaign direction
🛠 Software Skills
Must Have:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
Good to Have:
After Effects
Premiere Pro
Canva
Other motion/design tools
📁 Portfolio is Mandatory
We’d especially love to see work demonstrating:
Brand identity systems
Fashion or lifestyle branding
Campaign concepts
Social media design
Packaging & physical brand experiences
Typography & layout
Art direction
Editorial / premium visual design
Concept-driven projects
We’re interested in how you think, not just how you execute. Case studies showing your creative process and the thinking behind your work are highly valued.
💫 The Ideal Pogoloom Designer
You:
Have a strong and distinctive visual point of view.
Understand what makes a brand feel premium and memorable.
Can make children’s fashion feel sophisticated without losing its sense of fun.
Love typography, color, imagery, textures, and details.
Are curious about fashion, culture, design, and visual trends.
Think in systems rather than isolated designs.
Are comfortable experimenting with new ideas.
Notice the little details others might miss.
Can turn a simple idea into a compelling visual story.
What You’ll Get
The opportunity to shape the visual identity of a growing premium kidswear brand.
Ownership of meaningful brand and creative projects.
Exposure to fashion campaigns, collections, packaging, digital, and retail experiences.
A highly creative and collaborative working environment.
Freedom to experiment and bring new ideas to the brand.
The opportunity to build a distinctive visual world for Pogoloom.
💰 Compensation
CTC: Up to ₹8 LPA, depending on experience, portfolio, skill set, and overall fit for the role.
📩 How to Apply
Please share your CV + Portfolio at:
📧 akriti_hr@sriaas.com
Subject: Application – Brand Identity / Graphic Designer | Pogoloom
Please include:
Portfolio link
Current CTC
Expected CTC
Notice period / availability
If you’re passionate about fashion, branding, visual storytelling, and creating distinctive worlds through design, we’d love to hear from you.
Know someone who’d be a great fit? Tag them or share this opportunity.
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Work arrangement
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