Performance Marketing Executive

🚀 We’re Hiring: Performance Marketing Executive
📍 Location: Ahmedabad (Hybrid options available depending on role structure)
💼 Experience: 1–3 Years (Hands-on experience running digital ads)
🏢 Department: Digital Commerce / Marketing
About the Role:
Are you a data-driven marketer who loves balancing platform optimization with creative execution? We are looking for a Performance Marketing Executive to own, scale, and optimize our digital advertising campaigns. You will play a pivotal role in driving profitable online revenue growth and maximizing ROAS across our primary digital commerce channels.
Results
Provide additional support in the broader digital commerce and marketing processes as required by the reporting manager.
🎯 Key Responsibilities:
Amazon Advertising Management: Plan, launch, and manage conversion campaigns on Amazon Seller Central / Amazon Advertising Console, including Sponsored Products and Sponsored Brands. Monitor keyword performance, search term reports, and regularly optimize bids and budgets to maintain top organic and paid visibility for priority SKUs.
Meta & Social Marketing Execution: Set up and manage end-to-end performance campaigns across Meta Ads Manager (Facebook & Instagram). Run conversion-focused ads, build audience segments, implement retargeting strategies, and lower the Cost Per Acquisition (CPA) to drive website sales and repeat purchases.
Google Advertising Management: Launch and scale Google Search Ads, Google Shopping Ads, and YouTube/Display setups to ensure Talod products successfully capture search intent for relevant food categories.
Quick Commerce Ads Operations: Plan and execute visibility-led campaigns across emerging Quick Commerce merchant portals, including Blinkit, Zepto, and Swiggy Instamart, ensuring high conversion rates and regional market share.
Campaign & Creative Optimization: Continuously conduct keyword optimization, bid adjustments, and budget reallocations. Design and test new ad creative variations (reels, carousel formats) and landing pages to lift conversion rates (CRO) and maximize ad effectiveness.
SKU & Budget Management: Coordinate closely with the Ecommerce & Marketplace Manager to track high-potential, seasonal, and low-performing SKUs. Dynamically adjust daily ad spend based on real-time inventory levels to minimize ad wastage and prevent budget leakage.
Marketing Experimentation & Tracking: Rigorously run growth experiments using new target keywords, audience segments, and bidding behaviors. Document platform learnings to successfully scale winning marketing strategies.
Reporting & Internal Coordination: Prepare and submit detailed weekly performance dashboards tracking total ad spend, ad revenue, ACOS, TACOS, and ROAS metrics. Partner with Finance / MIS Executive and internal teams to verify that overall marketing expenses stay aligned with established business ROI targets.
📊 What We Look For (KPIs):
Advertising Efficiency: Maintain Amazon ACOS within target range and keep overarching digital TACOS within approved corporate margins. Ensure Meta Ads ROAS remains above defined thresholds.
Revenue Contribution: Drive advertising-driven revenue growth and scale sales volumes across priority and seasonal SKUs.
Campaign Optimization: Execute regular testing adjustments to lower the Cost Per Conversion (CPA) and lift website/product page conversion rates over time.
Budget Management: Secure absolute compliance with financial guardrails, avoiding uncontrolled spend leakage while tracking all action items launched, paused, or scaled.
🎓 Requirements:
Preferred: Prior experience handling digital growth or performance funnels within the FMCG, Food & Beverage, D2C brand, or agency spaces.
Qualification
Essential: Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related functional field.
Preferred Skills
Strong analytical, data interpretation, and spreadsheet skills (Advanced MS Excel for handling data sheets).
Proven capability to manage multiple, high-volume digital campaigns simultaneously with sharp attention to detail.
Clear understanding of foundational digital commerce structures, search engine optimization (SEO) tweaks, and Conversion Rate Optimization (CRO) frameworks.
Excellent cross-functional communication skills for collaborating with branch leads, external platforms, and creative design teams.
💼 How to Apply:
If you are ready to take full ownership of high-volume digital campaigns and scale an exciting food brand, we want to hear from you!
Interested candidates can fill out our quick application form to apply directly:
🔗 https://forms.gle/brnjFP53pecNBXN49
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Work arrangement
No