Assistant Manager - Social Media

The role
Social at Cashfree is where a B2B fintech gets to sound like a person. You will own how we show up across LinkedIn, and X (Twitter): the trends we catch first, the stories we make people actually want to watch, and the follower and engagement growth that proves it worked. You will turn payments, infrastructure, and fintech complexity into content people stop scrolling for. This is a creator role with an analyst's brain attached.
What you will own
Own the social content engine across LinkedIn, and X, from idea to publish, including the calendar, formats, and the daily rhythm of posting
Spot trends before they peak and decide fast which ones Cashfree has a right to play in, so we are early to the conversation rather than late to the meme
Translate brand campaigns, brand stories, and creative storytelling that lands with both builders and business audiences
Create content yourself, scripts, hooks, shoots, edits, carousels, so the output does not stall waiting on external production for every idea
Grow followers and engagement across all three platforms against clear targets, and report on what is driving the growth
Run a weekly performance read: what worked, what did not, what we double down on, and feed that back into the next batch of content
Partner with the brand, product, and founder-branding teams so social amplifies the larger narrative instead of running parallel to it
Why Cashfree
Cashfree processes over $80Bn in payments annually, trusted by over a million businesses across India. Most fintech social is forgettable, all jargon and stock graphics. This role is the chance to build a genuinely watchable presence for a serious infrastructure company, the kind of feed people follow even when they are not in the market to buy. You will have the room to be weird, the data to prove your instincts, and a brand worth getting right.
Who you are
3-4 years growing social media accounts with real numbers to show for it, ideally in fintech, B2B SaaS, or a comparable industry
You see content in everything and are not shy about saying so, you pitch ideas before anyone asks
You bridge complex concepts and creative storytelling with ease, and can explain a payments product to someone who has never thought about payments
You move on data, spot the patterns in what is performing, and reallocate fast toward what works
You create content yourself and have a genuine knack for it, not only briefing others to make it
Eccentric, creative, and analytical in equal measure, you live and breathe social and treat it as a craft

Work arrangement
No