Area Sales Manager - Delhi & NCR

Company Description FLiCKA Cosmetics is a certified makeup brand that focuses on creating high-quality products compatible with diverse Indian skin tones. The brand offers a wide range of products, including eyeshadow palettes, liquid lipsticks, and metallic nail paints, and is present in over 2,200 retail stores across India. FLiCKA is committed to quality consciousness and customer satisfaction, continuously upgrading products and methods to meet evolving customer needs. The company emphasizes social responsibility by using certified vegetarian, lead-free, sulphate-free, and cruelty-free raw materials. Its mission is to celebrate and empower individuals through makeup, helping them feel good, look good, and get more out of life.
Role Description The Area Sales Manager – Delhi & NCR is a full-time, on-site role based in the Mumbai Metropolitan Region with responsibility for driving sales and market growth across the Delhi & NCR territory. This role involves managing distributor and retail networks, planning and executing sales strategies, and ensuring availability and visibility of FLiCKA products in assigned outlets. The Area Sales Manager will monitor sales performance, analyze market trends, and implement promotional activities in coordination with marketing teams. Daily responsibilities include visiting key accounts, training and motivating field sales staff and beauty advisors, managing merchandising standards, and preparing regular sales reports and forecasts. The role also includes building strong relationships with retailers, resolving operational and service issues, and providing feedback to internal teams on customer and market needs.
Qualifications
Strong sales and business development skills, including territory management, channel management, and experience with retail or FMCG/cosmetics sales.
Proficiency in planning and execution, including sales forecasting, target setting, and performance tracking.
Relationship management and communication skills to collaborate effectively with distributors, retailers, internal teams, and field staff.
Analytical abilities for interpreting sales data, market trends, and competitor activity, with a focus on data-driven decision-making.
Leadership and team management skills to guide, coach, and motivate sales representatives and beauty advisors.
Good knowledge of the Delhi & NCR market and willingness to travel extensively within the territory.
Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
Previous experience in cosmetics, beauty, or personal care brands is highly preferred, along with a strong interest in makeup and customer experience.
Ability to work on-site in the Mumbai Metropolitan Region and collaborate across cross-functional teams.

Work arrangement
No