Area Sales Manager - Delhi & Gujarat location

Company Description FLiCKA Cosmetics is a certified makeup brand focused on creating high-quality products that enhance the natural beauty of diverse Indian skin tones. With a strong presence in over 2200 retail stores, FLiCKA offers a wide range of products including eyeshadow palettes, liquid lipsticks, and metallic nail paints. The brand emphasizes quality consciousness, continuously upgrading its product line to meet evolving customer needs. FLiCKA is committed to social responsibility, using certified vegetarian, lead-free, sulphate-free, and cruelty-free raw materials. Its mission is to celebrate and empower individuals, helping them feel good, look good, and get more out of life through accessible, well-crafted cosmetics.
Role Description The Area Sales Manager for Delhi & Gujarat at FLiCKA Cosmetics is a full-time, on-site role based in Delhi & Gujarat, with regular travel to the assigned territories. This role is responsible for achieving sales targets, expanding market presence, and managing relationships with distributors, retailers, and key accounts in Delhi and Gujarat. The Area Sales Manager will plan and execute sales strategies, monitor store performance, ensure proper product visibility and merchandising, and track competitor activities. The role includes conducting regular market visits, training and motivating field sales teams, and coordinating with marketing and supply chain teams to support promotions and maintain optimal stock levels. The Area Sales Manager will also prepare sales reports, analyze data, and provide insights to management to drive growth in the assigned regions.
Qualifications
Proven experience in area or regional sales management, preferably in cosmetics, FMCG, or retail-focused industries.
Strong skills in territory management, channel management, and key account relationship building.
Ability to analyze sales data, forecast demand, and develop effective sales and promotional strategies.
Excellent communication, negotiation, and interpersonal skills to work with distributors, retailers, and internal teams.
Demonstrated capability in team leadership, field training, and performance management of sales staff.
Comfort with frequent travel to Delhi and Gujarat, and willingness to work on-site from Mumbai.
Good understanding of retail operations, merchandising standards, and customer behavior in the beauty or FMCG sector.
Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent qualification is an advantage.
Proficiency in MS Office and basic sales reporting tools; familiarity with CRM or sales management software is beneficial.
Fluency in English and Hindi; knowledge of local languages in Delhi and Gujarat is an added advantage.

Work arrangement
No