Email Marketing Specialist

Company Description Nowgray IT Services Pvt. Ltd. builds modern business software for Indian small and medium businesses and delivers custom engineering services to clients worldwide. Its product suite includes solutions for accounting practices, retail operations, invoicing, sales management, hospital and clinic workflows, and attendance tracking. The company also develops production-ready AI solutions such as AI agents, chatbots, LLM integrations, and automation across web and WhatsApp channels. In addition, Nowgray offers end-to-end engineering services covering software, mobile, web, MVP development, QA, and custom CRM/ERP systems. Founded in January 2018, the 41-person team has served over 241 clients, with more than 70% repeat business.
Role Description This is a full-time, on-site Email Marketing Specialist role based in Lucknow. The Email Marketing Specialist will plan, build, and execute email campaigns to support product launches, lead generation, and customer engagement. Daily responsibilities include segmenting email lists, setting up automated workflows, creating and proofreading email content, and optimizing templates for deliverability and engagement. The role involves tracking performance metrics, analyzing campaign data, and collaborating with sales, product, and marketing teams to refine targeting and messaging. The specialist will also maintain compliance with email best practices and ensure accurate documentation of campaigns and processes.
Qualifications
Candidates should possess strong Email Marketing Software skills, including experience with popular email platforms and CRM integrations.
Candidates should possess Marketing Automation and Lead Generation skills to design workflows, nurture prospects, and move leads through the funnel.
Candidates should possess Marketing Analytics skills to interpret campaign data, track KPIs, and drive data-informed optimization.
Candidates should possess excellent Communication skills for writing clear, compelling email copy and collaborating with cross-functional teams.
Relevant experience in B2B or SaaS marketing, preferably in IT or software services, is beneficial.
A bachelor’s degree in marketing, communications, business, or a related field is preferred.
Familiarity with A/B testing, list management, deliverability best practices, and basic HTML for email templates is an advantage.

Work arrangement
No