Business Development Associate

Company Description Nowgray IT Services Pvt. Ltd., founded in January 2018, builds business software for Indian SMBs and delivers custom engineering services to clients worldwide. The company offers subscription-based and licensed products including CA OMS for accounting practices, DomiCRM for AI-first retail operations, SalesCore CRM for sales management, and solutions for hospital management, invoicing, attendance, and more. Nowgray also delivers production-grade AI solutions such as AI agents, chatbots, LLM integrations, RAG-based knowledge systems, voice AI, WhatsApp AI, and automation. Its engineering services cover end-to-end software, mobile, web, MVP development, QA and testing, APIs, integrations, and custom CRM/ERP/Business OS. With a 41-person team, 241+ clients, and 70%+ repeat business, the company focuses on long-term partnerships and scalable digital solutions.
Role Description This is a full-time Business Development Executive role in a hybrid work arrangement, based in Lucknow with some flexibility for work from home. The role involves identifying and pursuing new business opportunities across Nowgray’s product, AI, and engineering service lines, including researching target markets, qualifying prospects, and building a robust sales pipeline. The Business Development Executive will conduct lead generation through outbound outreach, networking, digital channels, and follow-up on inbound inquiries. Day-to-day responsibilities include conducting discovery calls and demos, preparing proposals, coordinating with technical and product teams to shape solutions, and negotiating and closing deals. The role also includes maintaining ongoing account management, nurturing client relationships, tracking performance metrics, and providing feedback to internal stakeholders to refine offerings and sales strategies.
Qualifications
Candidates should possess strong New Business Development and Lead Generation skills, with experience in building and managing a sales pipeline.
Candidates should possess solid Business and Account Management skills to understand client needs, manage relationships, and drive repeat business.
Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to present solutions to diverse stakeholders.
Candidates should ideally have familiarity with SaaS, IT services, or AI solutions, and comfort working with CRM tools and sales productivity software.
Relevant qualifications such as a bachelor’s degree in business, marketing, or a related field, along with 1–3 years of experience in B2B sales or business development, will be beneficial.
Strong analytical, negotiation, and time-management abilities, along with a proactive approach and readiness to work in a fast-paced, growth-oriented environment, are highly valued.

Work arrangement
No