Content Writer (SEO + Paid + Organic)

Company Description KALKI is a premier luxury retail apparel and wedding couture brand born in Mumbai, India in 2007, offering contemporary ethnic Indian fashion and fusion-wear styles. The brand is known for premium, exclusive designs and frequently unveils fresh collections aligned with the fashion calendar. KALKI’s aesthetic draws inspiration from nature, heritage arts, architecture, culture, and intricate craftsmanship, while honoring India’s rich handloom traditions. As a fashion house rooted in Indian culture yet attuned to modern trends, KALKI provides an environment where creative professionals can contribute to distinctive, high-impact fashion storytelling.
Role Description This is a full-time, on-site Content Writer (SEO + Paid + Organic) role based in Bengaluru. The Content Writer will craft compelling and brand-aligned content for the website, blogs, landing pages, product descriptions, and social media, optimized for both SEO and paid campaigns. Responsibilities include conducting keyword and market research, planning content calendars for organic and paid channels, and collaborating with marketing, design, and e-commerce teams to support campaigns and product launches. The role involves proofreading and refining copy to maintain brand voice, tracking content performance using analytics tools, and continuously improving content to drive traffic, engagement, and conversions.
Qualifications
Content creation skills, including Web Content Writing and Writing, with the ability to adapt tone and style to luxury fashion audiences.
Strategic content planning skills, including Content Strategy and Research, to support SEO, paid, and organic marketing goals.
Quality control skills, including Proofreading and basic editing, to ensure error-free, on-brand communication.
Understanding of SEO principles, keyword research, and on-page optimization for fashion e-commerce.
Experience creating content for paid campaigns (search, social) and organic social media posts.
Strong command of English; familiarity with Indian fashion, bridal wear, and luxury retail is an advantage.
Ability to work on-site in Bengaluru, collaborate cross-functionally, and meet deadlines in a fast-paced environment.
Bachelor’s degree in Communications, Journalism, Marketing, Fashion, or a related field preferred; relevant experience in fashion or e-commerce content is a plus.

Work arrangement
No