PPC Specialist

ROLE OF POSITION
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
MAIN DUTIES
 Participate in forming effective paid search strategies.
 Creating and planning a variety of PPC campaigns across a range of digital channels.
 Launch and optimize various PPC campaigns.
 Oversee accounts on search platforms (e.g. Google AdWords, Bing).
 Be involved in keyword selection and audience targeting.
 Monitor budget and adjust bids to gain better ROI.
 Track KPIs to assess performance and pinpoint issues.
 Produce reports for management (e.g. dashboards).
 Write attractive and concise copy for adverts.
 Suggest and develop new campaigns across multiple channels.
 Maintain partnerships with PPC ad platforms and vendors.
 Find ways to reduce risk of click fraud.
 Keep abreast of PPC and SEM trends.
 Overseeing existing campaigns and making recommendations on how to optimize them.
EXPERIENCE REQUIRED
 Minimum 10-12 years of relevant experience.(Should include experience in Edtech industry as well)
SKILLS REQUIRED
 A good understanding of how PPC fits in to the wider area of digital marketing.
 Knowledge of Microsoft Excel and data manipulation.
 Strong analytical skills.
 A good level of mathematical ability.
 The ability to think creatively.
 Excellent attention to detail.
To apply, Share your cv on 9205590724

Work arrangement
No