Digital Marketing Specialist

Company Description Pacific Foods is dedicated to delivering pure and authentic food products to international markets, maintaining high standards from sourcing through distribution. The company places strong emphasis on quality control, ethical sourcing, and consistent product integrity. Team members contribute to a mission-driven environment focused on reliability, transparency, and customer trust. Pacific Foods offers opportunities to work with global partners and grow in a fast-paced, quality-driven food industry setting.
Role Description This full-time, on-site Digital Marketing Specialist role is based in Ghaziabad. The specialist will plan, execute, and optimize digital marketing campaigns across various online channels to increase brand awareness and drive engagement. Daily responsibilities include managing social media accounts, creating and scheduling content, tracking performance metrics, and using web analytics tools to refine strategies. The role also involves collaborating with cross-functional teams to align digital initiatives with overall marketing goals, monitoring industry trends, and preparing regular reports on campaign performance. The specialist will help ensure that Pacific Foods’ digital presence reflects its commitment to quality and authenticity in international markets.
Qualifications
Candidates should possess skills in Digital Marketing and Online Marketing.
Candidates should possess skills in Social Media Marketing and content creation for social platforms.
Candidates should possess skills in Web Analytics and performance measurement.
Candidates should possess strong Communication skills, both written and verbal.
Experience with SEO/SEM, email marketing, and marketing automation tools is beneficial.
Ability to analyze data, derive insights, and present clear recommendations is preferred.
Bachelor’s degree in Marketing, Communications, Business, or a related field is advantageous.
Prior experience in FMCG or food industry marketing is a plus.

Work arrangement
No