Digital Marketing Manager

Digital Marketing Manager
Experience: 3–5 Years
Industry: Interior Design / Architecture / Construction / Real Estate / B2B preferred
Location: Gurugram
Employment Type: Full-Time
Job Overview
We are looking for a creative and performance-driven Digital Marketing Manager to plan, execute, and manage the company’s digital marketing activities. The ideal candidate should have a strong understanding of social media, content marketing, SEO, paid campaigns, lead generation, and digital analytics.
Key Responsibilities
Develop and execute digital marketing strategies aligned with business goals.
Plan and manage content across Instagram, LinkedIn, Facebook, and other relevant platforms.
Create and manage monthly content calendars, campaigns, reels, posts, and other digital assets.
Manage SEO activities, keyword research, website content, and organic search growth.
Plan, execute, and optimize Google Ads, Meta Ads, and other paid campaigns.
Generate and improve quality leads through digital marketing campaigns.
Monitor website traffic, social media performance, campaign results, and lead conversions.
Use Google Analytics, Google Search Console, Meta Business Suite, and other analytics tools to track performance.
Coordinate with designers, content creators, sales teams, and external agencies when required.
Research market trends, competitors, audience behavior, and emerging digital marketing opportunities.
Develop engaging content and campaigns that improve brand awareness, engagement, and lead generation.
Prepare regular performance reports with key metrics and actionable insights.
Manage the company’s online presence and maintain consistent brand communication.
Stay updated with the latest digital marketing trends, algorithms, tools, and best practices.
Required Skills
3–5 years of experience in Digital Marketing.
Strong knowledge of Social Media Marketing, SEO, SEM, Content Marketing, and Paid Advertising.
Hands-on experience with Google Ads and Meta Ads.
Good understanding of Google Analytics and Search Console.
Strong content planning and copywriting skills.
Basic understanding of website management and CMS platforms.
Knowledge of lead-generation and conversion optimization techniques.
Strong analytical and reporting skills.
Good communication, coordination, and project-management skills.
Creative mindset with an eye for branding and visual content.
Ability to manage multiple campaigns and deadlines independently.
Preferred Qualifications
Experience in Interior Design, Architecture, Construction, Real Estate, Workplace Design, or other B2B industries.
Experience working with lead-generation campaigns.
Familiarity with Canva, Adobe Creative Suite, WordPress, CRM tools, and email marketing platforms.
Experience managing external vendors/agencies and digital marketing budgets.
Key Performance Areas (KPIs)
Quality and volume of digital leads generated.
Website traffic and organic search growth.
Social media reach, engagement, and follower growth.
Paid campaign ROI and conversion rates.
Lead-to-conversion performance.
Content performance and brand visibility.
Overall digital marketing contribution to business growth.

Work arrangement
No