Live opening · Posted 15 days ago
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Company: Khaitan India Ltd.
Location: Covering North Arcot & South Arcot (Vellore, Ranipet, Tirupattur, Cuddalore, Villupuram, Kallakurichi) | Base / Regional HQ: Chennai
Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting
Experience Required: 14 to 16 Years
Compensation: INR 10,00,000+ PA (+ up to 20% Variable Pay depending on experience & performance)
Employment Type: Full-time
Role Overview
Khaitan India Ltd. is looking for a seasoned and proactive Business Manager to head commercial operations, revenue generation, and channel expansion across the North Arcot and South Arcot belts, operating under the Chennai regional cluster.
Mandatory Criteria: This opening is strictly reserved for sales leaders currently based in or managing trade from Chennai, with a mandatory core background in Ceiling Fans, Home Appliances, and LED Lighting. Candidates without relevant category and regional trade experience will not be considered.
The incumbent will take full accountability for achieving primary and secondary sales targets, strengthening distributor and direct dealer coverage, leading field sales personnel, and driving aggressive counter-share across electrical, appliance, and hardware retail channels.
Key Responsibilities
Revenue & Sales Delivery: Formulate and execute territorial business plans to consistently meet and exceed monthly, quarterly, and annual sales targets (volume and value) for fans, appliances, and LED lighting lines.
Distribution & Channel Expansion: Identify, appoint, and nurture strong distributors, super-stockists, and multi-brand dealers across key centers (Vellore, Ranipet, Ambur, Tirupattur, Cuddalore, Villupuram, Kallakurichi, Neyveli, etc.).
Commercial & Credit Governance: Maintain strict credit discipline, oversee timely payment collections, manage dealer reconciliations, and ensure sustainable distributor ROI in line with company commercial policies.
Team Leadership & Beat Compliance: Direct, mentor, and monitor Area Sales Managers (ASMs), Territory Executives, and field officers to enforce disciplined Permanent Journey Plans (PJP) and maximize counter-level sales productivity.
Trade Engagement & Visibility: Roll out competitive dealer incentive schemes, festive offers, electrician/contractor meets, and retail display branding to dominate shelf space and drive secondary off-take.
Depot & Logistics Coordination: Work in close coordination with the Chennai C&F depot and corporate supply chain teams to ensure accurate inventory forecasting, timely order dispatch, and zero stock-outs of high-velocity SKUs.
Market Intelligence: Monitor competitor movements, channel margin structures, local pricing strategies, and new product trends to provide strategic feedback to senior management.
Candidate Profile
Industry Experience: 14–16 years of core channel sales and distribution management experience strictly in Ceiling Fans, Home Appliances (SDA), or LED Lighting.
Regional Network: Established, active trade relationships with electrical, lighting, and appliance distributors/dealers across the Arcot regions and wider Tamil Nadu markets.
Commercial Acumen: Strong command over trade pricing, channel margins, scheme costing, working capital rotation, and credit risk control.
Team Leadership: Proven track record of managing, motivating, and driving performance through multi-tiered field sales teams.
Language Proficiency: Fluency in Tamil and English is mandatory; working knowledge of Hindi is an added plus.
Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.
Work arrangement
No
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