Business Development Specialist

Business Development Executive – Digital Marketing Agency
Company: Marketing Blue Ocean (M.B.O.)
Location: Noida - Remote
Employment Type: Full-Time
Experience: 3+ Years
Industry Preference: Digital Marketing Agency / Advertising / IT Services / SaaS / B2B Services
About the Role
Marketing Blue Ocean is looking for a proactive and result-oriented Business Development Executive who understands how to generate opportunities, build relationships with prospective clients, manage a sales pipeline, and convert conversations into business.
This is not a basic telecalling or lead-generation-only position.
We are looking for someone who can take ownership of the complete business development cycle — from identifying potential clients and initiating conversations to understanding requirements, coordinating proposals, following up consistently, negotiating, and helping close deals.
The ideal candidate should be comfortable working in a fast-paced agency environment where multiple services, industries, clients, and opportunities are handled simultaneously.
Key Responsibilities
Lead Generation & Prospecting
Identify and research potential clients across relevant industries.
Generate qualified business opportunities through LinkedIn, email outreach, cold calling, networking, referrals, databases, and other channels.
Build and continuously maintain a strong prospect pipeline.
Identify key decision-makers such as founders, marketing heads, brand managers, business heads, and senior management.
Research businesses before outreach to understand their brand, challenges, current marketing presence, and potential requirements.
Client Outreach & Communication
Reach out to potential clients through LinkedIn, email, calls, WhatsApp, networking, and other appropriate channels.
Write professional and personalized outreach messages rather than relying entirely on generic templates.
Conduct initial conversations with prospects and understand their business requirements.
Communicate M.B.O.'s services and capabilities clearly and professionally.
Build trust and maintain regular communication with prospective clients throughout the sales process.
Requirement Understanding
The candidate should be able to understand basic client requirements across services such as:
Social Media Marketing
Performance Marketing
Meta Ads
Google Ads
SEO
Content Marketing
Influencer Marketing
Branding
Website Development
E-commerce Marketing
Marketplace Marketing
Creative & Design Services
Digital Strategy
The candidate does not need to execute these services but should understand them well enough to identify opportunities and communicate effectively with clients.
Sales Meetings & Discovery
Schedule and participate in client discovery meetings.
Understand the client's business, objectives, challenges, target audience, existing marketing activity, budgets, and expectations.
Ask the right questions before recommending services.
Prepare clear internal briefs for the strategy, marketing, creative, and technical teams.
Coordinate with internal teams to develop the right solution for the client.
Proposal & Commercial Coordination
Coordinate preparation of proposals, presentations, quotations, and scope of work.
Ensure proposals accurately reflect client requirements.
Present proposals professionally during client discussions.
Explain commercials, deliverables, timelines, and engagement models.
Maintain proper documentation for every active opportunity.
Follow-Up & Closing
Manage regular and structured follow-ups with prospects.
Keep opportunities moving instead of allowing conversations to become inactive.
Handle basic objections related to pricing, services, timelines, deliverables, and agency capabilities.
Support negotiations and commercial discussions.
Work actively towards closing qualified opportunities.
Coordinate smooth handover of newly closed clients to the account or execution team.
Sales Pipeline Management
The candidate will be expected to maintain a structured sales pipeline.
Every opportunity should have clear information regarding:
Client Name
Company Name
Contact Details
Lead Source
Requirement
Estimated Deal Value
Last Communication
Next Follow-Up Date
Meeting Status
Proposal Status
Deal Stage
Probability of Closure
Expected Closing Date
Reason for Delay or Loss
Notes / Next Action
CRM or internal sales sheets must be updated regularly.
Performance Expectations
Performance will be evaluated based on both activity and business outcomes.
Key performance indicators may include:
Qualified leads generated
Meetings booked
Discovery calls completed
Proposals shared
Follow-up consistency
Pipeline value generated
Number of deals closed
Revenue generated
Lead-to-meeting conversion
Meeting-to-proposal conversion
Proposal-to-closure conversion
Quality of CRM / pipeline management
Client communication quality
The role will have monthly business development and revenue targets based on experience and performance.
Targets will be progressively increased once the candidate understands the company's services, sales process, and target market.
Who We Are Looking For
We are looking for someone who:
Has 3+ years of relevant business development or B2B sales experience.
Preferably has worked with a digital marketing, advertising, creative, IT, software, SaaS, consulting, or service-based company.
Understands how agency or service-based businesses sell.
Can confidently communicate with founders, marketing managers, brand managers, and business owners.
Can conduct professional client conversations.
Has strong follow-up discipline.
Understands how to manage a sales pipeline.
Is comfortable working with targets.
Has good written and verbal communication skills.
Can create professional emails, outreach messages, and follow-ups.
Has good research skills.
Can understand business problems before trying to sell.
Is comfortable using LinkedIn and other prospecting channels.
Takes accountability for assigned opportunities.
Is organized and detail-oriented.
Can manage multiple leads simultaneously.
Has a proactive and solution-oriented mindset.
Strong Preference Will Be Given To Candidates Who Have
Previous digital marketing agency experience.
Experience selling marketing or technology services.
Experience handling client discovery calls.
Experience preparing or presenting proposals.
Experience closing B2B service deals.
Experience working with CRM platforms.
Experience with LinkedIn Sales Navigator or similar prospecting tools.
Knowledge of AI tools for sales research, prospecting, email personalization, and productivity.
Existing understanding of digital marketing terminology and services.
What This Role Is Not
This is not a role where success is measured only by:
Number of calls made
Number of emails sent
Number of LinkedIn messages sent
We are looking for someone who can create meaningful conversations, qualified opportunities, a healthy sales pipeline, and ultimately revenue.
Probation
The selected candidate may initially join under a probation period during which performance will be evaluated on:
Communication
Lead generation quality
Pipeline development
Follow-up discipline
Meeting quality
Understanding of services
Professionalism
Ownership
Ability to generate business opportunities
Successful completion of probation will depend on overall performance and consistency.
Working Style
We operate in a fast-moving agency environment.
The person joining this role should be comfortable with:
Changing priorities
Multiple industries
Multiple client requirements
Working closely with marketing, creative, strategy, and technology teams
Taking initiative instead of waiting for instructions on every task
Learning new services and industry trends
Maintaining accountability for commitments and deadlines
Why Join M.B.O.
You will have the opportunity to work directly on business development across multiple industries and marketing services.
This role offers exposure to:
Client acquisition
Sales strategy
Digital marketing services
Business consulting
Proposal development
Negotiation
Agency operations
Client relationship management
Revenue growth
For someone who wants to build a strong career in business development and agency sales, this position provides substantial hands-on exposure.
How to Apply
Candidates should share their updated resume along with:
Current Salary
Expected Salary
Notice Period
Current Location
Rel

Work arrangement
No