Business Development Assistant

JOB DESCRIPTION – BUSINESS DEVELOPMENT ASSISTANT
This is a Client Acquisition & Relationship Management.
Kindly note that this role involves prospecting (cold calls/e-mails), outreach (cold meetings at targeted business locations), client communication, meetings (requires travel), presentations, follow-ups and client acquisition. Incentives will be provided for outdoing targets (regularly landing paying clients).
Location: Egmore, Chennai
Company: Digenie
Type: Full-time / On-site
Working Days & Timings: Monday – Saturday, 9:30 AM – 7:00 PM
IMPORTANT — READ BEFORE APPLYING
This is a full-time, on-site position based in Egmore, Chennai.
Please read the complete Job Description before applying.
This is a client-facing business development and relationship management role.
The role involves prospecting, outreach, client communication, meetings, presentations, follow-ups and client acquisition.
The position has monthly client acquisition targets.
Regular travel within Chennai for client meetings will be required.
Occasional travel to other cities may also be required.
Candidates should apply only if they are comfortable with the responsibilities, targets and travel requirements described below.
ABOUT DIGENIE
Digenie is a digital services and business solutions company with over a decade of collective experience, serving businesses across India, the UK, the US and Canada.
Our services include:
Digital Marketing & Social Media
Web & App Development
Staffing Solutions
Translation Services
Data Analytics
Technology & Business Solutions
We provide customized, research-driven solutions based on each client's business requirements and objectives.
ROLE OVERVIEW
We are looking for a Business Development Assistant to support Digenie's client acquisition and business growth.
The role involves identifying businesses that could benefit from our services, approaching relevant decision-makers, understanding their requirements, presenting suitable solutions and developing relationships that can eventually convert into business.
You will manage opportunities through the process of:
Prospecting → Outreach → Requirement Understanding → Presentation → Follow-up → Conversion → Relationship Management
This is not a purely desk-based or back-office role. It requires regular communication with businesses and decision-makers, client meetings and proactive follow-up.
KEY RESPONSIBILITIES
Business Development & Lead Generation
Research businesses, industries and potential markets.
Identify companies that may require Digenie's services.
Identify relevant founders, business owners and decision-makers.
Build and maintain a pipeline of potential clients.
Initiate conversations through calls, WhatsApp, email, LinkedIn, networking and other channels.
Explore new methods and channels for generating business opportunities.
Proactively identify and pursue new opportunities rather than relying only on leads provided by the company.
Client Communication & Requirement Understanding
Communicate professionally with business owners, founders and senior decision-makers.
Understand the client's business, objectives and challenges.
Identify their marketing, technology or business requirements.
Explain Digenie's services clearly and confidently.
Recommend relevant services based on the client's requirements.
Answer initial queries and coordinate with the appropriate internal team when technical or specialized information is required.
Relationship Management
Build professional relationships with prospective clients.
Maintain regular communication throughout the decision-making process.
Follow up consistently on open opportunities.
Understand changing client requirements and identify potential future opportunities.
Maintain a positive and professional experience for prospects throughout the business development process.
Develop relationships that can lead to repeat business, referrals and long-term opportunities.
Meetings & Presentations
Schedule and attend meetings with prospective clients.
Present Digenie's services, capabilities and relevant solutions.
Understand requirements during client discussions.
Prepare or coordinate proposals and presentations with internal teams.
Participate in commercial discussions and negotiations when required.
Represent Digenie professionally during client interactions.
Client Acquisition & Target Achievement
Take ownership of opportunities from initial contact through conversion.
Convert qualified prospects into active, paying clients.
Maintain an organized pipeline and follow-up schedule.
Track prospects, discussions, proposals and conversion status.
Identify reasons for stalled or lost opportunities.
Continuously improve outreach, follow-up and conversion approaches.
Work towards the monthly client acquisition targets set by the company.
Performance incentives may be provided for achieving or exceeding applicable targets, as per company policy.
Internal Coordination
Coordinate with Digenie's creative, digital marketing, technology and other teams.
Communicate client requirements accurately to the relevant teams.
Assist in preparing proposals, presentations and service recommendations.
Coordinate internally to obtain information required for prospective clients.
Ensure smooth communication between prospects and internal teams.
RELATIONSHIP MANAGEMENT VS. DIRECT SALES
While client acquisition and revenue generation are important objectives, this role is not limited to straightforward transactional selling.
A significant part of the role involves:
Understanding the client's business → Identifying their requirements → Building trust → Presenting the right solution → Maintaining the relationship → Converting the opportunity into business.
The candidate should therefore be comfortable with both relationship building and measurable client acquisition.
TRAVEL REQUIREMENTS
This is an on-site role based in Egmore, Chennai.
The position also involves:
Regular travel within Chennai for client meetings.
Visiting client offices and other professional locations when required.
Occasional travel to other cities for client meetings or business development activities.
Candidates should be comfortable with these requirements before applying.
WHAT WE'RE LOOKING FOR
Strong verbal and written communication skills.
Good interpersonal and relationship-building skills.
Professional and confident communication style.
Ability to speak with business owners and senior decision-makers.
Strong listening and requirement-understanding skills.
Good market research and prospecting ability.
Strong follow-up discipline.
Ability to identify and develop business opportunities.
Good presentation and persuasion skills.
Basic negotiation skills.
Ability to work independently and take initiative.
Good coordination and organizational skills.
Comfortable with measurable performance targets.
Comfortable with client-facing work and travel.
IDEAL CANDIDATE
The ideal candidate:
Enjoys interacting with people and building professional relationships.
Is comfortable initiating conversations with unfamiliar businesses.
Can confidently communicate with founders, business owners and decision-makers.
Is proactive rather than waiting for leads to be provided.
Is persistent and disciplined with follow-ups.
Can maintain relationships over multiple interactions.
Understands that good business development starts with understanding the client's problem before recommending a solution.
Is comfortable attending meetings and representing Digenie professionally.
Is motivated by business growth and measurable results.
Can handle rejection professionally and continue pursuing relevant opportunities.
QUALIFICATIONS
Bachelor's degree in Business Administration, Marketing, Commerce or a related field is preferred.
Prior experience in Business Development, B2B Sales, Client Acquisition, Relationship Management or a similar role is an advantage.
Freshers with strong communication, interpersonal and problem-solving skil

Work arrangement
No